A STUDY OF FACTORS AFFECTING ENTREPRENEURIAL INTENTION: THE MODERATING ROLE OF INDIVIDUALISM

A STUDY OF FACTORS AFFECTING ENTREPRENEURIAL INTENTION: THE MODERATING ROLE OF INDIVIDUALISM

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The main purpose of this study is to identify the factors which affect the entrepreneurial intention (EI) of the university students of Gilgit-Baltistan. This research study mainly focuses on the theory of planned behaviour (TPB) and Hofstede national culture dimension of individualism. The quantita...

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Bibliographic Details
Main Authors:	ALI, MUAZAM, OMAR, SITI SARAH, SADAF GHUFFAR, SADAF GHUFFAR, AHMAD, IDAYUWATI, NAWZAD MAJEED HAMAWANDY, NAWZAD MAJEED HAMAWANDY
Format:	Article
Language:	English
Published:	2023
Subjects:	T Technology (General)
Online Access:	http://eprints.uthm.edu.my/11477/1/J15961_d72c6a36b59c432a639aab1c7e1cca0c.pdf

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