| Summary: | Malaysia's Takaful industry is the second largest outside the Arab region. Takaful is one of Malaysia's Islamic
finance industry sectors. Takaful has experienced remarkable growth since its inception in the 1980s. However, penetration
of Takaful among Malaysian consumers remains modest despite the industry's expansion. Several previous studies have
examined the extent of Takaful penetration among public sector employees. Thus, the purpose of the present study is to
investigate the adoption of Takaful, with a focus on secondary school teachers as respondents. This paper aims to
investigate the factors influencing the adoption of Takaful among secondary school teachers in Sungai Petani, Kedah. The
focus of the study will be on a number of determinants of Takaful adoption, including word-of-mouth (WOM) promotion,
awareness and knowledge of Takaful, the roles of mass media, and the performance of Takaful operators. Stratified
sampling will be utilized to acquire respondents progressively. This study collected primary data from 120 secondary
school teachers in Sungai Petani, Kedah, via questionnaires that were distributed to them. The data were analyzed by
multiple linear regression method using SPSS 23.0. This study's findings point out that all hypotheses were substantiated.
Furthermore, promotion by word-of-mouth and the roles of mass media have the greatest impact on the level of Takaful
adoption among secondary school teachers.
|
|---|