Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant
The advancement of technology has led the restaurant sector towards a sustainable future where a self-service restaurant ordering system (SROS) can be utilized at every level of the service process. However, customers who had used the SROS at McDonald’s and Haidilao Hot Pot found that the older gene...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/12108/1/P16911_42e9b63ec9e6e6f6bded544171ca5fd6.pdf%206.pdf |
| _version_ | 1817857255608942592 |
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| author | Lim, Jie Yee Shiau, Wei Chan Ismail, Fadillah Ahmad, Md Fauzi |
| author_facet | Lim, Jie Yee Shiau, Wei Chan Ismail, Fadillah Ahmad, Md Fauzi |
| author_sort | Lim, Jie Yee |
| collection | UTHM |
| description | The advancement of technology has led the restaurant sector towards a sustainable future where a self-service restaurant ordering system (SROS) can be utilized at every level of the service process. However, customers who had used the SROS at McDonald’s and Haidilao Hot Pot found that the older generation didn’t want to learn or relearn due to age because they think this technology is complicated and too much hassle, and the young generation also has internet problems. Moreover, customers of McDonald's and Haidilao Hot Pot found that the inevitability of any technology is that at some point, it will need downtime for maintenance. Hence, this research aimed to measure the level of SROS received expected by customers and identify the determinants influencing customers’ intention to use SROS in Johor restaurants. 384 customers who had used the SROS at McDonald's and Haidilao Hot Pot were involved in this study. A survey questionnaire was distributed online to the respondents to collect the data. The data collected were analyzed quantitatively using SPSS. The results showed that customers had a high level of SROS, as well as performance expectancy, effort expectancy, social influence, and facilitating conditions, are significantly correlated with intention to use. This study will provide deeper insights that will increase customers’ intention to use SROS. Besides, this study can help restaurant practitioners to analyze the factors considered by customers regarding these technologies |
| first_indexed | 2024-12-08T07:42:55Z |
| format | Conference or Workshop Item |
| id | uthm.eprints-12108 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | English |
| last_indexed | 2024-12-08T07:42:55Z |
| publishDate | 2024 |
| record_format | dspace |
| spelling | uthm.eprints-121082024-12-01T03:34:58Z http://eprints.uthm.edu.my/12108/ Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant Lim, Jie Yee Shiau, Wei Chan Ismail, Fadillah Ahmad, Md Fauzi T Technology (General) The advancement of technology has led the restaurant sector towards a sustainable future where a self-service restaurant ordering system (SROS) can be utilized at every level of the service process. However, customers who had used the SROS at McDonald’s and Haidilao Hot Pot found that the older generation didn’t want to learn or relearn due to age because they think this technology is complicated and too much hassle, and the young generation also has internet problems. Moreover, customers of McDonald's and Haidilao Hot Pot found that the inevitability of any technology is that at some point, it will need downtime for maintenance. Hence, this research aimed to measure the level of SROS received expected by customers and identify the determinants influencing customers’ intention to use SROS in Johor restaurants. 384 customers who had used the SROS at McDonald's and Haidilao Hot Pot were involved in this study. A survey questionnaire was distributed online to the respondents to collect the data. The data collected were analyzed quantitatively using SPSS. The results showed that customers had a high level of SROS, as well as performance expectancy, effort expectancy, social influence, and facilitating conditions, are significantly correlated with intention to use. This study will provide deeper insights that will increase customers’ intention to use SROS. Besides, this study can help restaurant practitioners to analyze the factors considered by customers regarding these technologies 2024-06-30 Conference or Workshop Item PeerReviewed text en http://eprints.uthm.edu.my/12108/1/P16911_42e9b63ec9e6e6f6bded544171ca5fd6.pdf%206.pdf Lim, Jie Yee and Shiau, Wei Chan and Ismail, Fadillah and Ahmad, Md Fauzi (2024) Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant. In: RESEARCH IN MANAGEMENT OF TECHNOLOGY AND BUSINESS. https://doi.org/10.30880/rmtb.2024.05.01.064 |
| spellingShingle | T Technology (General) Lim, Jie Yee Shiau, Wei Chan Ismail, Fadillah Ahmad, Md Fauzi Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant |
| title | Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant |
| title_full | Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant |
| title_fullStr | Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant |
| title_full_unstemmed | Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant |
| title_short | Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant |
| title_sort | factor affecting customers acceptance of self service restaurant ordering system sros in johor restaurant |
| topic | T Technology (General) |
| url | http://eprints.uthm.edu.my/12108/1/P16911_42e9b63ec9e6e6f6bded544171ca5fd6.pdf%206.pdf |
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