The potential and promotion of entotourism in Gunung Ledang, Johor, Malaysia

This research tries to provide the scientific evidence that insect tourism or entotourism has potential and is viable. This is achieved through two methods – field observation and data collection, and through questionnaire surveys on tourist perceptions on insects and entotourism. Gunung Ledang was...

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Main Author: Maricel, Cuevas David
Format: Thesis
Language:English
English
English
Published: 2015
Subjects:
Online Access:http://eprints.uthm.edu.my/1638/2/MARICEL%20CUEVAS%20DAVID%20COPYRIGHT%20DECLARATION.pdf
http://eprints.uthm.edu.my/1638/1/24p%20MARICEL%20CUEVAS%20DAVID.pdf
http://eprints.uthm.edu.my/1638/3/MARICEL%20CUEVAS%20DAVID%20WATERMARK.pdf
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author Maricel, Cuevas David
author_facet Maricel, Cuevas David
author_sort Maricel, Cuevas David
collection UTHM
description This research tries to provide the scientific evidence that insect tourism or entotourism has potential and is viable. This is achieved through two methods – field observation and data collection, and through questionnaire surveys on tourist perceptions on insects and entotourism. Gunung Ledang was chosen as the research site for several reasons including the easy access to tourist respondents. Surveys showed that tourists are interested in insect. Supported by field observations and data collection, insects have potential to be excellent nature tourism product. Closer examination pointed out that insect groups that are reliable and visible are ants, butterflies, termites, dragonflies, moths, beetles, cicadas and damselflies. Field trials indicated that these insects were viable attractions as they are readily visible, safe, easily recognizable, with some having linkage to local culture. Regardless of the different environmental ambience, time of observation (except early mornings) and seasons, insect were always present. The tendency is there however, that particular environment such as water body (pool/waterfall) would attract certain insects such as odonates. Further surveys on tourists’ perception indicated that they supported entotourism and were willing to participate in one. As Gunung Ledang is a national and state park under the jurisdiction of the Perbadanan Taman Negara Johor (PTNJ), their staff would likely be the candidates as entotourism operators. Thus, this research also gauged the present level of understanding and knowledge on insects by PTNJ staff, supplemented by a training course. Statistically, there is significant increase in the understanding and knowledge of insects after the training. A small booklet was developed based on collections of insects from Gunung Ledang and used during the training. Although, much of the research is about evaluating the potential and viability of insects as tourism product, to diversify tourism products, in line with the Malaysia Government’s agenda, it also pointed out the need to conserve Gunung Ledang (watershed with high ecological values and with cultural heritage).
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spelling uthm.eprints-16382021-10-04T01:23:23Z http://eprints.uthm.edu.my/1638/ The potential and promotion of entotourism in Gunung Ledang, Johor, Malaysia Maricel, Cuevas David QL461-599.82 Insects This research tries to provide the scientific evidence that insect tourism or entotourism has potential and is viable. This is achieved through two methods – field observation and data collection, and through questionnaire surveys on tourist perceptions on insects and entotourism. Gunung Ledang was chosen as the research site for several reasons including the easy access to tourist respondents. Surveys showed that tourists are interested in insect. Supported by field observations and data collection, insects have potential to be excellent nature tourism product. Closer examination pointed out that insect groups that are reliable and visible are ants, butterflies, termites, dragonflies, moths, beetles, cicadas and damselflies. Field trials indicated that these insects were viable attractions as they are readily visible, safe, easily recognizable, with some having linkage to local culture. Regardless of the different environmental ambience, time of observation (except early mornings) and seasons, insect were always present. The tendency is there however, that particular environment such as water body (pool/waterfall) would attract certain insects such as odonates. Further surveys on tourists’ perception indicated that they supported entotourism and were willing to participate in one. As Gunung Ledang is a national and state park under the jurisdiction of the Perbadanan Taman Negara Johor (PTNJ), their staff would likely be the candidates as entotourism operators. Thus, this research also gauged the present level of understanding and knowledge on insects by PTNJ staff, supplemented by a training course. Statistically, there is significant increase in the understanding and knowledge of insects after the training. A small booklet was developed based on collections of insects from Gunung Ledang and used during the training. Although, much of the research is about evaluating the potential and viability of insects as tourism product, to diversify tourism products, in line with the Malaysia Government’s agenda, it also pointed out the need to conserve Gunung Ledang (watershed with high ecological values and with cultural heritage). 2015-04 Thesis NonPeerReviewed text en http://eprints.uthm.edu.my/1638/2/MARICEL%20CUEVAS%20DAVID%20COPYRIGHT%20DECLARATION.pdf text en http://eprints.uthm.edu.my/1638/1/24p%20MARICEL%20CUEVAS%20DAVID.pdf text en http://eprints.uthm.edu.my/1638/3/MARICEL%20CUEVAS%20DAVID%20WATERMARK.pdf Maricel, Cuevas David (2015) The potential and promotion of entotourism in Gunung Ledang, Johor, Malaysia. Masters thesis, Universiti Tun Hussein Onn Malaysia.
spellingShingle QL461-599.82 Insects
Maricel, Cuevas David
The potential and promotion of entotourism in Gunung Ledang, Johor, Malaysia
title The potential and promotion of entotourism in Gunung Ledang, Johor, Malaysia
title_full The potential and promotion of entotourism in Gunung Ledang, Johor, Malaysia
title_fullStr The potential and promotion of entotourism in Gunung Ledang, Johor, Malaysia
title_full_unstemmed The potential and promotion of entotourism in Gunung Ledang, Johor, Malaysia
title_short The potential and promotion of entotourism in Gunung Ledang, Johor, Malaysia
title_sort potential and promotion of entotourism in gunung ledang johor malaysia
topic QL461-599.82 Insects
url http://eprints.uthm.edu.my/1638/2/MARICEL%20CUEVAS%20DAVID%20COPYRIGHT%20DECLARATION.pdf
http://eprints.uthm.edu.my/1638/1/24p%20MARICEL%20CUEVAS%20DAVID.pdf
http://eprints.uthm.edu.my/1638/3/MARICEL%20CUEVAS%20DAVID%20WATERMARK.pdf
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