Inbound and Outbound Marketing
Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they ca...
| Главные авторы: | , , |
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| Формат: | Book Section |
| Язык: | English |
| Опубликовано: |
Penerbit UTHM
2020
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| Предметы: | |
| Online-ссылка: | http://eprints.uthm.edu.my/1850/1/Chapter%2001%20Inbound%20and%20Outbound%20Marketing.pdf |
| Итог: | Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they can satisfy it and to what need they can further create (Hubspot, 2016) – of which a role mostly played by the marketing team. |
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