External and internal factors influencing impulse buying behaviour of Malaysian credit card owners in reference to gender
Malaysians perceived shopping as a leisure activity, however studies on impulse behaviour in Malaysia is limited and more studies are needed. Hence, this study aims to understand the factors influencing impulse buying behaviour of consumers who own a credit card. The objectives of this study are thr...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Advanced Scientific Research
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/4286/1/AJ%202018%20%28416%29.pdf |