Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine
Search Engine Optimization (SEO) plays a very vital role in the development of professional websites. There are some search engines available on the internet such as Yahoo, Ask.com, AOL.com, Baidu, and Bing. Among which Google is the most widely used search engine. Each search engine uses different...
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| Format: | Article |
| Language: | English |
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International Journal on Advanced Science, Engineering and Information Technology
2018
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| Online Access: | http://eprints.uthm.edu.my/4532/1/AJ%202018%20%28786%29%20Search%20engine%20optimization%20techniques%20for%20Malaysian%20university%20websites%20a%20comparative%20analysis%20on%20Google%20and%20Bing%20search%20engine.pdf |
| _version_ | 1825709862080741376 |
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| author | Shahzad, Asim Mohd Nawi, Nazri Sutoyo, Edi Naeem, Muhammad Ullah, Arif Naqeeb, Sundas Aamir, Muhammad |
| author_facet | Shahzad, Asim Mohd Nawi, Nazri Sutoyo, Edi Naeem, Muhammad Ullah, Arif Naqeeb, Sundas Aamir, Muhammad |
| author_sort | Shahzad, Asim |
| collection | UTHM |
| description | Search Engine Optimization (SEO) plays a very vital role in the development of professional websites. There are some search engines available on the internet such as Yahoo, Ask.com, AOL.com, Baidu, and Bing. Among which Google is the most widely used search engine. Each search engine uses different SEO technique and algorithm, which not only forms the foundation of SEO but affects the position of a website in organic search results as well. As Google modify its algorithm about 500 or more times per year, the web design and internet also evolves dynamically because of changes in SEO techniques and algorithms. However, how well Malaysian universities websites are optimized for other search engines is questionable particularly the critical differences between search engine ranking techniques and algorithms. This research paper tends to answer these vital questions by proposing a comparative analysis of Bing and Google on some Malaysian universities website, analyzing their search engine optimization parameters and outcomes of using Microsoft Bing as compared to its primary competitor, Google. |
| first_indexed | 2024-03-05T21:48:49Z |
| format | Article |
| id | uthm.eprints-4532 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | English |
| last_indexed | 2024-03-05T21:48:49Z |
| publishDate | 2018 |
| publisher | International Journal on Advanced Science, Engineering and Information Technology |
| record_format | dspace |
| spelling | uthm.eprints-45322021-12-07T06:19:59Z http://eprints.uthm.edu.my/4532/ Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine Shahzad, Asim Mohd Nawi, Nazri Sutoyo, Edi Naeem, Muhammad Ullah, Arif Naqeeb, Sundas Aamir, Muhammad TA168 Systems engineering TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Search Engine Optimization (SEO) plays a very vital role in the development of professional websites. There are some search engines available on the internet such as Yahoo, Ask.com, AOL.com, Baidu, and Bing. Among which Google is the most widely used search engine. Each search engine uses different SEO technique and algorithm, which not only forms the foundation of SEO but affects the position of a website in organic search results as well. As Google modify its algorithm about 500 or more times per year, the web design and internet also evolves dynamically because of changes in SEO techniques and algorithms. However, how well Malaysian universities websites are optimized for other search engines is questionable particularly the critical differences between search engine ranking techniques and algorithms. This research paper tends to answer these vital questions by proposing a comparative analysis of Bing and Google on some Malaysian universities website, analyzing their search engine optimization parameters and outcomes of using Microsoft Bing as compared to its primary competitor, Google. International Journal on Advanced Science, Engineering and Information Technology 2018 Article PeerReviewed text en http://eprints.uthm.edu.my/4532/1/AJ%202018%20%28786%29%20Search%20engine%20optimization%20techniques%20for%20Malaysian%20university%20websites%20a%20comparative%20analysis%20on%20Google%20and%20Bing%20search%20engine.pdf Shahzad, Asim and Mohd Nawi, Nazri and Sutoyo, Edi and Naeem, Muhammad and Ullah, Arif and Naqeeb, Sundas and Aamir, Muhammad (2018) Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine. International Journal on Advanced Science Engineering Information Technology, 8 (4). pp. 1262-1269. ISSN 2088-5334 |
| spellingShingle | TA168 Systems engineering TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Shahzad, Asim Mohd Nawi, Nazri Sutoyo, Edi Naeem, Muhammad Ullah, Arif Naqeeb, Sundas Aamir, Muhammad Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine |
| title | Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine |
| title_full | Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine |
| title_fullStr | Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine |
| title_full_unstemmed | Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine |
| title_short | Search engine optimization techniques for Malaysian university websites a comparative analysis on Google and Bing search engine |
| title_sort | search engine optimization techniques for malaysian university websites a comparative analysis on google and bing search engine |
| topic | TA168 Systems engineering TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television |
| url | http://eprints.uthm.edu.my/4532/1/AJ%202018%20%28786%29%20Search%20engine%20optimization%20techniques%20for%20Malaysian%20university%20websites%20a%20comparative%20analysis%20on%20Google%20and%20Bing%20search%20engine.pdf |
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