Mediating role of innovation strategy between porter's red ocean strategy and innovative performance

Competitive advantage is need of every organization in today’s business environment especially when competition is very tough. This enforces organizations to make strategies to be more innovative for survival and progress. In today’s fast paced word of knowledge, strategies for business are characte...

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Main Authors: Muhammad, Shafiq, Tasmin, Rosmaini, Mehwish, Rashid
格式: 文件
出版: American Scientific Publishers 2017
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