Does retail image affect attitude and repatronage intention of apparel store in Malaysia?
Local apparel retailers in Malaysia are facing hard times to compete with the international companies and foreign brands. Thus, it is very crucial to understand how store image would influence Malaysian consumers’ store selection especially for the apparel retailers. The aim of this study is to exam...
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| Format: | Article |
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WSEAS (World Scientific and Engineering Academic Society) TRANSACTIONS
2018
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| _version_ | 1796869112481185792 |
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| author | Harun, Amran Rashid, Umi Kartini Chia, Tatilya Ching Mei Mohd Kassim, Abdul Wahid Tahajuddin, Sulaiman |
| author_facet | Harun, Amran Rashid, Umi Kartini Chia, Tatilya Ching Mei Mohd Kassim, Abdul Wahid Tahajuddin, Sulaiman |
| author_sort | Harun, Amran |
| collection | UTHM |
| description | Local apparel retailers in Malaysia are facing hard times to compete with the international companies and foreign brands. Thus, it is very crucial to understand how store image would influence Malaysian consumers’ store selection especially for the apparel retailers. The aim of this study is to examine the relationships between the store image, consumers’ attitude towards store and their repatronage intentions. The store image is conceptualized as a six multidimensional variable namely store atmosphere, store value, salesperson, merchandising, availability and after sale service. The research instruments were distributed among 185 apparel shoppers of age 18 and above who have recently visited any of foreign or local apparel retail stores. Importantly, results indicated five store dimensions namely store atmosphere, availability, salesperson, after sale and merchandising have significant effects on both consumers’ attitude towards store and repatronage intentions. Hence, the findings of this study provide useful insights for local apparel retailers to identify the key store attributes that significantly affect local consumers’ attitude and repatronage intention. |
| first_indexed | 2024-03-05T21:49:57Z |
| format | Article |
| id | uthm.eprints-4941 |
| institution | Universiti Tun Hussein Onn Malaysia |
| last_indexed | 2024-03-05T21:49:57Z |
| publishDate | 2018 |
| publisher | WSEAS (World Scientific and Engineering Academic Society) TRANSACTIONS |
| record_format | dspace |
| spelling | uthm.eprints-49412021-12-23T09:01:34Z http://eprints.uthm.edu.my/4941/ Does retail image affect attitude and repatronage intention of apparel store in Malaysia? Harun, Amran Rashid, Umi Kartini Chia, Tatilya Ching Mei Mohd Kassim, Abdul Wahid Tahajuddin, Sulaiman HM Sociology HF5001-6182 Business HM1001-1281 Social psychology HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype Local apparel retailers in Malaysia are facing hard times to compete with the international companies and foreign brands. Thus, it is very crucial to understand how store image would influence Malaysian consumers’ store selection especially for the apparel retailers. The aim of this study is to examine the relationships between the store image, consumers’ attitude towards store and their repatronage intentions. The store image is conceptualized as a six multidimensional variable namely store atmosphere, store value, salesperson, merchandising, availability and after sale service. The research instruments were distributed among 185 apparel shoppers of age 18 and above who have recently visited any of foreign or local apparel retail stores. Importantly, results indicated five store dimensions namely store atmosphere, availability, salesperson, after sale and merchandising have significant effects on both consumers’ attitude towards store and repatronage intentions. Hence, the findings of this study provide useful insights for local apparel retailers to identify the key store attributes that significantly affect local consumers’ attitude and repatronage intention. WSEAS (World Scientific and Engineering Academic Society) TRANSACTIONS 2018 Article PeerReviewed Harun, Amran and Rashid, Umi Kartini and Chia, Tatilya Ching Mei and Mohd Kassim, Abdul Wahid and Tahajuddin, Sulaiman (2018) Does retail image affect attitude and repatronage intention of apparel store in Malaysia? WSEAS Transactions on Business and Economics, 15 (2). pp. 44-54. ISSN 1109-9526 |
| spellingShingle | HM Sociology HF5001-6182 Business HM1001-1281 Social psychology HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype Harun, Amran Rashid, Umi Kartini Chia, Tatilya Ching Mei Mohd Kassim, Abdul Wahid Tahajuddin, Sulaiman Does retail image affect attitude and repatronage intention of apparel store in Malaysia? |
| title | Does retail image affect attitude and repatronage intention of apparel store in Malaysia? |
| title_full | Does retail image affect attitude and repatronage intention of apparel store in Malaysia? |
| title_fullStr | Does retail image affect attitude and repatronage intention of apparel store in Malaysia? |
| title_full_unstemmed | Does retail image affect attitude and repatronage intention of apparel store in Malaysia? |
| title_short | Does retail image affect attitude and repatronage intention of apparel store in Malaysia? |
| title_sort | does retail image affect attitude and repatronage intention of apparel store in malaysia |
| topic | HM Sociology HF5001-6182 Business HM1001-1281 Social psychology HM1041-1101 Social perception. Social cognition Including perception of the self and others, prejudices, stereotype |
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