Does retail image affect attitude and repatronage intention of apparel store in Malaysia?
Local apparel retailers in Malaysia are facing hard times to compete with the international companies and foreign brands. Thus, it is very crucial to understand how store image would influence Malaysian consumers’ store selection especially for the apparel retailers. The aim of this study is to exam...
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| Format: | Article |
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WSEAS (World Scientific and Engineering Academic Society) TRANSACTIONS
2018
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