A social networking-based advertising to enhance customer reach target
A traditional advertising is a method to deliver commercial messages to mass audiences through the newspaper, outdoor billboards, radio, and television. This method is quite expensive for the small and medium company. The new concept of advertising such as social media, website, and application prov...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Insight - Indonesian Society for Knowledge and Human Development
2017
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5277/1/AJ%202017%20%28364%29%20A%20social%20networking-based%20advertising.pdf |
| _version_ | 1825709995977605120 |
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| author | Nuar, Ahmad Najmi Amer Haider Mahdin, Hairulnizam Abdullah, Noryusliza Darman, Rozanawati Ahmad, Masitah |
| author_facet | Nuar, Ahmad Najmi Amer Haider Mahdin, Hairulnizam Abdullah, Noryusliza Darman, Rozanawati Ahmad, Masitah |
| author_sort | Nuar, Ahmad Najmi Amer Haider |
| collection | UTHM |
| description | A traditional advertising is a method to deliver commercial messages to mass audiences through the newspaper, outdoor billboards, radio, and television. This method is quite expensive for the small and medium company. The new concept of advertising such as social media, website, and application provide an inexpensive way to promote businesses. The proposed idea is to create a new platform for advertising and promotional tools which is called Tagme. This system is developed based on web environment on Windows and Android. Tagme allows marketers to promote their event, business or store and give promotions including vouchers to customers. Tagme also will notify customers instantly with any events or promotions such as free voucher giveaway that will be managed by the marketers themselves. Tagme provides a form of solution for marketers to promote their business efficiently as it provides web analytics and users preferences functions. This will allow marketers to promote their business to specific and focused customers. |
| first_indexed | 2024-03-05T21:50:53Z |
| format | Article |
| id | uthm.eprints-5277 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | English |
| last_indexed | 2024-03-05T21:50:53Z |
| publishDate | 2017 |
| publisher | Insight - Indonesian Society for Knowledge and Human Development |
| record_format | dspace |
| spelling | uthm.eprints-52772022-01-09T01:42:19Z http://eprints.uthm.edu.my/5277/ A social networking-based advertising to enhance customer reach target Nuar, Ahmad Najmi Amer Haider Mahdin, Hairulnizam Abdullah, Noryusliza Darman, Rozanawati Ahmad, Masitah HF5410-5417.5 Marketing. Distribution of products T58.5-58.64 Information technology A traditional advertising is a method to deliver commercial messages to mass audiences through the newspaper, outdoor billboards, radio, and television. This method is quite expensive for the small and medium company. The new concept of advertising such as social media, website, and application provide an inexpensive way to promote businesses. The proposed idea is to create a new platform for advertising and promotional tools which is called Tagme. This system is developed based on web environment on Windows and Android. Tagme allows marketers to promote their event, business or store and give promotions including vouchers to customers. Tagme also will notify customers instantly with any events or promotions such as free voucher giveaway that will be managed by the marketers themselves. Tagme provides a form of solution for marketers to promote their business efficiently as it provides web analytics and users preferences functions. This will allow marketers to promote their business to specific and focused customers. Insight - Indonesian Society for Knowledge and Human Development 2017 Article PeerReviewed text en http://eprints.uthm.edu.my/5277/1/AJ%202017%20%28364%29%20A%20social%20networking-based%20advertising.pdf Nuar, Ahmad Najmi Amer Haider and Mahdin, Hairulnizam and Abdullah, Noryusliza and Darman, Rozanawati and Ahmad, Masitah (2017) A social networking-based advertising to enhance customer reach target. International Journal on Advanced Science Engineering Information Technology, 7 (4-2). pp. 1516-1521. ISSN 2088-5334 |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products T58.5-58.64 Information technology Nuar, Ahmad Najmi Amer Haider Mahdin, Hairulnizam Abdullah, Noryusliza Darman, Rozanawati Ahmad, Masitah A social networking-based advertising to enhance customer reach target |
| title | A social networking-based advertising to enhance customer reach target |
| title_full | A social networking-based advertising to enhance customer reach target |
| title_fullStr | A social networking-based advertising to enhance customer reach target |
| title_full_unstemmed | A social networking-based advertising to enhance customer reach target |
| title_short | A social networking-based advertising to enhance customer reach target |
| title_sort | social networking based advertising to enhance customer reach target |
| topic | HF5410-5417.5 Marketing. Distribution of products T58.5-58.64 Information technology |
| url | http://eprints.uthm.edu.my/5277/1/AJ%202017%20%28364%29%20A%20social%20networking-based%20advertising.pdf |
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