Linking halal requirement and branding: an examination of halal flight kitchen provider in Malaysia
There is something very appealing about Halal branding and its linked to Halal requirements. The establishment of Halal branding is actually closely related to Syariah compliance requirements. This study aims to explore how Halal branding is created in the context of Halal Flight Kitchen in Malaysia...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Pub, UK
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5334/1/AJ%202018%20%28495%29.pdf |
| _version_ | 1796869183522209792 |
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| author | Abdul Rahman, Nor Aida Mohamad, Mohamad Fakhrulnizam Muda, Jailani Ahmad, Mohd Fauzi Abdul Rahim, Suzari Abdul Majid, Zawiah Md Noh, Hazariah |
| author_facet | Abdul Rahman, Nor Aida Mohamad, Mohamad Fakhrulnizam Muda, Jailani Ahmad, Mohd Fauzi Abdul Rahim, Suzari Abdul Majid, Zawiah Md Noh, Hazariah |
| author_sort | Abdul Rahman, Nor Aida |
| collection | UTHM |
| description | There is something very appealing about Halal branding and its linked to Halal requirements. The establishment of Halal branding is actually closely related to Syariah compliance requirements. This study aims to explore how Halal branding is created in the context of Halal Flight Kitchen in Malaysia. This study adopted single case study method for deep exploration of the topic. This interpretive study opted for semi-structured interview, observation, and documents review as a main data collection method. Findings suggest proper segregation, sertu and workers hygiene are the three main elements to establish Halal branding in Halal flight kitchen. This study is among the pioneering research on Halal branding establishment from Flight Kitchen perspective |
| first_indexed | 2024-03-05T21:51:02Z |
| format | Article |
| id | uthm.eprints-5334 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | English |
| last_indexed | 2024-03-05T21:51:02Z |
| publishDate | 2018 |
| publisher | ExcelingTech Pub, UK |
| record_format | dspace |
| spelling | uthm.eprints-53342022-01-09T03:49:11Z http://eprints.uthm.edu.my/5334/ Linking halal requirement and branding: an examination of halal flight kitchen provider in Malaysia Abdul Rahman, Nor Aida Mohamad, Mohamad Fakhrulnizam Muda, Jailani Ahmad, Mohd Fauzi Abdul Rahim, Suzari Abdul Majid, Zawiah Md Noh, Hazariah HF5469.7-5481 Markets. Fairs There is something very appealing about Halal branding and its linked to Halal requirements. The establishment of Halal branding is actually closely related to Syariah compliance requirements. This study aims to explore how Halal branding is created in the context of Halal Flight Kitchen in Malaysia. This study adopted single case study method for deep exploration of the topic. This interpretive study opted for semi-structured interview, observation, and documents review as a main data collection method. Findings suggest proper segregation, sertu and workers hygiene are the three main elements to establish Halal branding in Halal flight kitchen. This study is among the pioneering research on Halal branding establishment from Flight Kitchen perspective ExcelingTech Pub, UK 2018 Article PeerReviewed text en http://eprints.uthm.edu.my/5334/1/AJ%202018%20%28495%29.pdf Abdul Rahman, Nor Aida and Mohamad, Mohamad Fakhrulnizam and Muda, Jailani and Ahmad, Mohd Fauzi and Abdul Rahim, Suzari and Abdul Majid, Zawiah and Md Noh, Hazariah (2018) Linking halal requirement and branding: an examination of halal flight kitchen provider in Malaysia. International Journal of Supply Chain Management, 7 (3). pp. 208-215. ISSN 2050-7399 |
| spellingShingle | HF5469.7-5481 Markets. Fairs Abdul Rahman, Nor Aida Mohamad, Mohamad Fakhrulnizam Muda, Jailani Ahmad, Mohd Fauzi Abdul Rahim, Suzari Abdul Majid, Zawiah Md Noh, Hazariah Linking halal requirement and branding: an examination of halal flight kitchen provider in Malaysia |
| title | Linking halal requirement and branding: an examination of halal flight kitchen provider in Malaysia |
| title_full | Linking halal requirement and branding: an examination of halal flight kitchen provider in Malaysia |
| title_fullStr | Linking halal requirement and branding: an examination of halal flight kitchen provider in Malaysia |
| title_full_unstemmed | Linking halal requirement and branding: an examination of halal flight kitchen provider in Malaysia |
| title_short | Linking halal requirement and branding: an examination of halal flight kitchen provider in Malaysia |
| title_sort | linking halal requirement and branding an examination of halal flight kitchen provider in malaysia |
| topic | HF5469.7-5481 Markets. Fairs |
| url | http://eprints.uthm.edu.my/5334/1/AJ%202018%20%28495%29.pdf |
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