Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty
Smartphone usage exhibits an asymptotic growth worldwide along with the increasing popularity of various smartphone applications. Against this backdrop, this research analyzes the effect of persuasive design on customer loyalty by perusing behavioral patterns of smartphone application users. Specifi...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
American Scientific Publishers
2018
|
| Subjects: |
| _version_ | 1825710044822372352 |
|---|---|
| author | Faisal, Serri Hamid, Nor Aziati Abdul Abdullah, Nor Hazana |
| author_facet | Faisal, Serri Hamid, Nor Aziati Abdul Abdullah, Nor Hazana |
| author_sort | Faisal, Serri |
| collection | UTHM |
| description | Smartphone usage exhibits an asymptotic growth worldwide along with the increasing popularity of various smartphone applications. Against this backdrop, this research analyzes the effect of persuasive design on customer loyalty by perusing behavioral patterns of smartphone application users. Specifically, this study investigates the influence of cross-cultural dimensions towards users’ acceptance and loyalty by integration of persuasive technologies. Past studies reveal that cultural backgrounds affect adoption to computer applications as well as continued use of the applications. A matrix combining persuasive designs with cross-cultural influences is applied pragmatically to a widely used application across all ages and both genders. Economic statuses and educational backgrounds are discounted. This research intends to map the smartphone applications design with persuasive design principles. |
| first_indexed | 2024-03-05T21:51:38Z |
| format | Article |
| id | uthm.eprints-5581 |
| institution | Universiti Tun Hussein Onn Malaysia |
| last_indexed | 2024-03-05T21:51:38Z |
| publishDate | 2018 |
| publisher | American Scientific Publishers |
| record_format | dspace |
| spelling | uthm.eprints-55812022-01-17T01:42:48Z http://eprints.uthm.edu.my/5581/ Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty Faisal, Serri Hamid, Nor Aziati Abdul Abdullah, Nor Hazana QA76 Computer software QA76.75-76.765 Computer software TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Smartphone usage exhibits an asymptotic growth worldwide along with the increasing popularity of various smartphone applications. Against this backdrop, this research analyzes the effect of persuasive design on customer loyalty by perusing behavioral patterns of smartphone application users. Specifically, this study investigates the influence of cross-cultural dimensions towards users’ acceptance and loyalty by integration of persuasive technologies. Past studies reveal that cultural backgrounds affect adoption to computer applications as well as continued use of the applications. A matrix combining persuasive designs with cross-cultural influences is applied pragmatically to a widely used application across all ages and both genders. Economic statuses and educational backgrounds are discounted. This research intends to map the smartphone applications design with persuasive design principles. American Scientific Publishers 2018 Article PeerReviewed Faisal, Serri and Hamid, Nor Aziati Abdul and Abdullah, Nor Hazana (2018) Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty. Advanced Science Letters, 24 (6). pp. 4603-4608. ISSN 1936-6612 |
| spellingShingle | QA76 Computer software QA76.75-76.765 Computer software TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television Faisal, Serri Hamid, Nor Aziati Abdul Abdullah, Nor Hazana Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty |
| title | Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty |
| title_full | Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty |
| title_fullStr | Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty |
| title_full_unstemmed | Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty |
| title_short | Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty |
| title_sort | cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty |
| topic | QA76 Computer software QA76.75-76.765 Computer software TK5101-6720 Telecommunication. Including telegraphy, telephone, radio, radar, television |
| work_keys_str_mv | AT faisalserri culturalfactorsaffectingpersuasivedesignofsmartphoneapplicationstomaintaincustomerloyalty AT hamidnoraziatiabdul culturalfactorsaffectingpersuasivedesignofsmartphoneapplicationstomaintaincustomerloyalty AT abdullahnorhazana culturalfactorsaffectingpersuasivedesignofsmartphoneapplicationstomaintaincustomerloyalty |