Cultural factors affecting persuasive design of smartphone applications to maintain customer loyalty
Smartphone usage exhibits an asymptotic growth worldwide along with the increasing popularity of various smartphone applications. Against this backdrop, this research analyzes the effect of persuasive design on customer loyalty by perusing behavioral patterns of smartphone application users. Specifi...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
American Scientific Publishers
2018
|
| Subjects: |