E-learning and social media motivation factor model
The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Fo...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2015
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5878/1/AJ%202015%20%2861%29.pdf |
| _version_ | 1796869271726325760 |
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| author | Saleh, Nor Shela Rosli, Mohd Shafie Aris, Baharuddin Ahmad, Maizah Hura Abjoli Sejzi, Abbas Shamsudin, Nur Amalina |
| author_facet | Saleh, Nor Shela Rosli, Mohd Shafie Aris, Baharuddin Ahmad, Maizah Hura Abjoli Sejzi, Abbas Shamsudin, Nur Amalina |
| author_sort | Saleh, Nor Shela |
| collection | UTHM |
| description | The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students. |
| first_indexed | 2024-03-05T21:52:23Z |
| format | Article |
| id | uthm.eprints-5878 |
| institution | Universiti Tun Hussein Onn Malaysia |
| language | English |
| last_indexed | 2024-03-05T21:52:23Z |
| publishDate | 2015 |
| publisher | Canadian Center of Science and Education |
| record_format | dspace |
| spelling | uthm.eprints-58782022-01-24T06:44:49Z http://eprints.uthm.edu.my/5878/ E-learning and social media motivation factor model Saleh, Nor Shela Rosli, Mohd Shafie Aris, Baharuddin Ahmad, Maizah Hura Abjoli Sejzi, Abbas Shamsudin, Nur Amalina L Education (General) T Technology (General) The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students. Canadian Center of Science and Education 2015 Article PeerReviewed text en http://eprints.uthm.edu.my/5878/1/AJ%202015%20%2861%29.pdf Saleh, Nor Shela and Rosli, Mohd Shafie and Aris, Baharuddin and Ahmad, Maizah Hura and Abjoli Sejzi, Abbas and Shamsudin, Nur Amalina (2015) E-learning and social media motivation factor model. International Education Studies, 9 (1). pp. 20-30. ISSN 1913-9020 http://dx.doi.org/10.5539/ies.v9n1p20 |
| spellingShingle | L Education (General) T Technology (General) Saleh, Nor Shela Rosli, Mohd Shafie Aris, Baharuddin Ahmad, Maizah Hura Abjoli Sejzi, Abbas Shamsudin, Nur Amalina E-learning and social media motivation factor model |
| title | E-learning and social media motivation factor model |
| title_full | E-learning and social media motivation factor model |
| title_fullStr | E-learning and social media motivation factor model |
| title_full_unstemmed | E-learning and social media motivation factor model |
| title_short | E-learning and social media motivation factor model |
| title_sort | e learning and social media motivation factor model |
| topic | L Education (General) T Technology (General) |
| url | http://eprints.uthm.edu.my/5878/1/AJ%202015%20%2861%29.pdf |
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