Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia
The depletion of the natural environment and earth-wide natural resources have led to the increasing demand for green products. This has made young consumers carry on the green, and as a result, it affects the organization’s bottom line in building a positive image and goodwill message. This researc...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Brill
2021
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6258/1/J13147_af07d384589d94ab6206ae24b751dc71.pdf |