The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan
The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science & Engineering Research Support Society (SERSC)
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6318/1/AJ%202020%20%28278%29.pdf |