The role of social media marketing on e-commerce implementation and SMEs performance in Ibadan City Nigeria
Small and medium-scale enterprises (SMEs) are known as the fabricators and stimulants of economic growth and national development for developed and developing countries, including Nigeria. This research study was inspired by the poor performance of SMEs in Nigeria, which has resulted in a severe dec...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/8510/1/24p%20LAWAL%20ABIDEEN%20AYOKUNMI.pdf http://eprints.uthm.edu.my/8510/2/LAWAL%20ABIDEEN%20AYOKUNMI%20COPYRIGHT%20DECLARATION.pdf http://eprints.uthm.edu.my/8510/3/LAWAL%20ABIDEEN%20AYOKUNMI%20WATERMARK.pdf |