Environmental quality awareness, green trust, green self-efficacy, and environmental attitude in influencing green purchase behavior
Purpose: The purpose of this study is to examine the effect of green trust (GT), environmental quality awareness (EQA), green self-efficacy (GSE) and environmental attitude (EA) towards green purchase behaviour (GPB). The mediating effect of EA is also investigated. Design/methodology/approach: Attr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/101169/1/FauziahShAhmad2022_EnvironmentalQualityAwareness.pdf |