Customers’ loyalty model in the design of e-commerce recommender systems
Recommender systems have been adopted in most modern online platforms to guide users in finding more suitable items that match their interests. Previous studies showed that recommender systems impact the buying behavior of e-commerce customers. However, service providers are more concerned about the...
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| Format: | Thesis |
| Language: | English |
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2021
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| Online Access: | http://eprints.utm.my/101511/1/RababAliAbumallohPSC2021.pdf |
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Customers’ loyalty model in the design of e-commerce recommender systems
Published 2024
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Thesis