Customer perceived values, skill-based habits and availability of resources towards behavioral loyalty of generation y smartphone usage
Developing a better understanding of what drives consumers’ loyalty towards smartphone brand has become an important issue for academics and practitioners. This issue is even more challenging and crucial for Gen Y smartphone users as they are not only the largest population compared to other generat...
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| Format: | Thesis |
| Language: | English |
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2020
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| Online Access: | http://eprints.utm.my/102126/1/SeptaAkbarAuliaPAHIBS2020.pdf.pdf |