Effect of gamification on mobile fitness application engagement using goal setting theory
Research efforts at investigating the extension and joint forces of Goal Setting Theory as internal forces with gamification as external forces on engagement have received less attention among scholars especially in mobile fitness application context in Malaysia. Thus, there have been calls for the...
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| Format: | Thesis |
| Language: | English |
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2020
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| Online Access: | http://eprints.utm.my/102241/1/PgMohdAuza%20ePgArshadPAHIBS2020.pdf.pdf |