Understanding the Airbnb user continuation intention: The moderating role of perceived risk
This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian A...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/104099/1/RohaizatBaharun2022_UnderstandingtheAirbnbUserContinuationIntention.pdf |
| _version_ | 1796867590661865472 |
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| author | Zubair, Ahsan Baharun, Rohaizat Kiran, Faiqa Abro, Muhammad Azeem |
| author_facet | Zubair, Ahsan Baharun, Rohaizat Kiran, Faiqa Abro, Muhammad Azeem |
| author_sort | Zubair, Ahsan |
| collection | ePrints |
| description | This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian Airbnb consumers, and a sample of 303 respondents was obtained. SmartPLS has been used for data analysis. The statistical output of the respondent’s data indicates that social overload and information overload influence consumer continuation intention. Moreover, the satisfaction and trust in the platform partially mediate the relationship between the stimuli and behavioral response. Further, perceived health risk strengthens the negative relationship between continuation and trust in the platform. The theoretical implications include enacting a SOR framework to understand the consumer’s internal state of mind and ability to influence the consumer platform continuation intention. The practical implications suggest that the managers and business owners focus on limiting the social exposure at the host destination and the flow of information from the application. |
| first_indexed | 2024-03-05T21:29:33Z |
| format | Article |
| id | utm.eprints-104099 |
| institution | Universiti Teknologi Malaysia - ePrints |
| language | English |
| last_indexed | 2024-03-05T21:29:33Z |
| publishDate | 2022 |
| publisher | Frontiers Media S.A. |
| record_format | dspace |
| spelling | utm.eprints-1040992024-01-17T00:56:08Z http://eprints.utm.my/104099/ Understanding the Airbnb user continuation intention: The moderating role of perceived risk Zubair, Ahsan Baharun, Rohaizat Kiran, Faiqa Abro, Muhammad Azeem HB615-715 Entrepreneurship. Risk and uncertainty. Property This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian Airbnb consumers, and a sample of 303 respondents was obtained. SmartPLS has been used for data analysis. The statistical output of the respondent’s data indicates that social overload and information overload influence consumer continuation intention. Moreover, the satisfaction and trust in the platform partially mediate the relationship between the stimuli and behavioral response. Further, perceived health risk strengthens the negative relationship between continuation and trust in the platform. The theoretical implications include enacting a SOR framework to understand the consumer’s internal state of mind and ability to influence the consumer platform continuation intention. The practical implications suggest that the managers and business owners focus on limiting the social exposure at the host destination and the flow of information from the application. Frontiers Media S.A. 2022 Article PeerReviewed application/pdf en http://eprints.utm.my/104099/1/RohaizatBaharun2022_UnderstandingtheAirbnbUserContinuationIntention.pdf Zubair, Ahsan and Baharun, Rohaizat and Kiran, Faiqa and Abro, Muhammad Azeem (2022) Understanding the Airbnb user continuation intention: The moderating role of perceived risk. Frontiers in Psychology, 13 (NA). pp. 1-15. ISSN 1664-1078 http://dx.doi.org/10.3389/fpsyg.2022.929060 DOI : 10.3389/fpsyg.2022.929060 |
| spellingShingle | HB615-715 Entrepreneurship. Risk and uncertainty. Property Zubair, Ahsan Baharun, Rohaizat Kiran, Faiqa Abro, Muhammad Azeem Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
| title | Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
| title_full | Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
| title_fullStr | Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
| title_full_unstemmed | Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
| title_short | Understanding the Airbnb user continuation intention: The moderating role of perceived risk |
| title_sort | understanding the airbnb user continuation intention the moderating role of perceived risk |
| topic | HB615-715 Entrepreneurship. Risk and uncertainty. Property |
| url | http://eprints.utm.my/104099/1/RohaizatBaharun2022_UnderstandingtheAirbnbUserContinuationIntention.pdf |
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