Understanding the Airbnb user continuation intention: The moderating role of perceived risk
This study evaluates the relationship between diversified relationships established under the umbrella of the Stimuli-Organism-Response (SOR) framework to study the consumer continuation intention of the Airbnb platform from a Malaysian perspective. A web-based survey was conducted among Malaysian A...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2022
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Subjects: | |
Online Access: | http://eprints.utm.my/104099/1/RohaizatBaharun2022_UnderstandingtheAirbnbUserContinuationIntention.pdf |