Drivers of sustainable apparel purchase intention: an empirical study of Malaysian millennial consumers
The fashion industry has expanded at the expense of the environment. Consumption and environmental pollution both serve as a wake-up call to the global endeavour to adopt more socially and environmentally responsible behaviours. It implies, in particular, a paradigm shift in consumer behaviour away...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/104266/1/ZuraidahSulaiman2022_DriversofSustainableApparelPurchase.pdf |
