Exploring the co-creation of small and medium enterprises, and service providers enabled by digital interactive platforms for internationalization: a case study in Malaysia

Small and medium-sized enterprises (SMEs) make an important contribution to their country’s economy, job creation and balance of trade. The government has supported their development through service providers and has encouraged them to participate in the international market. Despite its importance...

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Main Authors: Mohamad, Azlina, Mohd. Rizal, Adriana, Kamarudin, Suzilawati, Sahimi, Musli
Format: Article
Language:English
Published: MDPI 2022
Subjects:
Online Access:http://eprints.utm.my/104519/1/AdrianaMohdRizal2022_ExploringtheCoCreationofSmallandMedium.pdf
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author Mohamad, Azlina
Mohd. Rizal, Adriana
Kamarudin, Suzilawati
Sahimi, Musli
author_facet Mohamad, Azlina
Mohd. Rizal, Adriana
Kamarudin, Suzilawati
Sahimi, Musli
author_sort Mohamad, Azlina
collection ePrints
description Small and medium-sized enterprises (SMEs) make an important contribution to their country’s economy, job creation and balance of trade. The government has supported their development through service providers and has encouraged them to participate in the international market. Despite its importance and the encouragement from the government, participation in the international market is low and studies have shown that SMEs struggle to overcome barriers to internationalization. Digital technologies are tools to accelerate internationalization. This study aimed to explore the collaboration between SMEs and service providers enabled by digital interactive platforms (DIP) to accelerate internationalization. Interviews were conducted with seven participants involving two SME food and beverage (F&B) manufacturing company owners, three government agencies and two experts to gain a deeper understanding of the collaborative process through DIP to accelerate internationalization. A thematic analysis of the triadic qualitative study was utilized to understand the themes that emerged from different data sources, including in-depth interviews, observation and documentation review. Our findings show that the co-creation process was more effective through DIP and that it helps service providers create more value towards the internationalization of SMEs. In addition, the triadic approach proved that there was a more prevalent use-value among actors when using digital technology as a platform, as it helped them to expedite internationalization. The service experience by SMEs is also more impactful to a firm’s performance and enables them to follow strategic sustainability practices. We also found that the symbiotic relationship between SMEs and service providers has an important role to play in generating value for both parties.
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spelling utm.eprints-1045192024-02-08T08:22:00Z http://eprints.utm.my/104519/ Exploring the co-creation of small and medium enterprises, and service providers enabled by digital interactive platforms for internationalization: a case study in Malaysia Mohamad, Azlina Mohd. Rizal, Adriana Kamarudin, Suzilawati Sahimi, Musli H Social Sciences (General) HD Industries. Land use. Labor Small and medium-sized enterprises (SMEs) make an important contribution to their country’s economy, job creation and balance of trade. The government has supported their development through service providers and has encouraged them to participate in the international market. Despite its importance and the encouragement from the government, participation in the international market is low and studies have shown that SMEs struggle to overcome barriers to internationalization. Digital technologies are tools to accelerate internationalization. This study aimed to explore the collaboration between SMEs and service providers enabled by digital interactive platforms (DIP) to accelerate internationalization. Interviews were conducted with seven participants involving two SME food and beverage (F&B) manufacturing company owners, three government agencies and two experts to gain a deeper understanding of the collaborative process through DIP to accelerate internationalization. A thematic analysis of the triadic qualitative study was utilized to understand the themes that emerged from different data sources, including in-depth interviews, observation and documentation review. Our findings show that the co-creation process was more effective through DIP and that it helps service providers create more value towards the internationalization of SMEs. In addition, the triadic approach proved that there was a more prevalent use-value among actors when using digital technology as a platform, as it helped them to expedite internationalization. The service experience by SMEs is also more impactful to a firm’s performance and enables them to follow strategic sustainability practices. We also found that the symbiotic relationship between SMEs and service providers has an important role to play in generating value for both parties. MDPI 2022-12 Article PeerReviewed application/pdf en http://eprints.utm.my/104519/1/AdrianaMohdRizal2022_ExploringtheCoCreationofSmallandMedium.pdf Mohamad, Azlina and Mohd. Rizal, Adriana and Kamarudin, Suzilawati and Sahimi, Musli (2022) Exploring the co-creation of small and medium enterprises, and service providers enabled by digital interactive platforms for internationalization: a case study in Malaysia. Sustainability, 14 (23). pp. 1-24. ISSN 2071-1050 http://dx.doi.org/10.3390/su142316119 DOI:10.3390/su142316119
spellingShingle H Social Sciences (General)
HD Industries. Land use. Labor
Mohamad, Azlina
Mohd. Rizal, Adriana
Kamarudin, Suzilawati
Sahimi, Musli
Exploring the co-creation of small and medium enterprises, and service providers enabled by digital interactive platforms for internationalization: a case study in Malaysia
title Exploring the co-creation of small and medium enterprises, and service providers enabled by digital interactive platforms for internationalization: a case study in Malaysia
title_full Exploring the co-creation of small and medium enterprises, and service providers enabled by digital interactive platforms for internationalization: a case study in Malaysia
title_fullStr Exploring the co-creation of small and medium enterprises, and service providers enabled by digital interactive platforms for internationalization: a case study in Malaysia
title_full_unstemmed Exploring the co-creation of small and medium enterprises, and service providers enabled by digital interactive platforms for internationalization: a case study in Malaysia
title_short Exploring the co-creation of small and medium enterprises, and service providers enabled by digital interactive platforms for internationalization: a case study in Malaysia
title_sort exploring the co creation of small and medium enterprises and service providers enabled by digital interactive platforms for internationalization a case study in malaysia
topic H Social Sciences (General)
HD Industries. Land use. Labor
url http://eprints.utm.my/104519/1/AdrianaMohdRizal2022_ExploringtheCoCreationofSmallandMedium.pdf
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