The influence of perceived effective sanctions on customer's initial trusting beliefs and initial trusting intention towards unfamiliar web retailers.

Past studies have conceptualized initial trust in diverse ways. Although many have examined the effect of perceived effective sanctions on initial trust, the outcomes are still unclear, and more aspects remain untapped. As such, this study assesses the effect of perceived effective sanctions on cust...

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Main Authors: Wong, Chiet-Bing, Md. Nor, Khalil
Format: Article
Language:English
Published: Academy of Taiwan Information Systems Research 2023
Subjects:
Online Access:http://eprints.utm.my/105610/1/KhalilMdNor2023_TheInfluenceofPerceivedEffectiveSanctionsonCustomers.pdf
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author Wong, Chiet-Bing
Md. Nor, Khalil
author_facet Wong, Chiet-Bing
Md. Nor, Khalil
author_sort Wong, Chiet-Bing
collection ePrints
description Past studies have conceptualized initial trust in diverse ways. Although many have examined the effect of perceived effective sanctions on initial trust, the outcomes are still unclear, and more aspects remain untapped. As such, this study assesses the effect of perceived effective sanctions on customers' initial trusting beliefs and initial trusting intentions towards unfamiliar web retailers. Data collected from a survey were statistically analyzed using the Structural Equation Modelling (SEM) technique. As a result, perceived effective sanctions displayed a significantly positive effect on both initial trusting beliefs and intention. This study enhances the understanding of initial trust and its association with perceived effective sanctions. It also offers further understanding of the effect of the construct on initial trust within the under-researched area in Malaysia. Practically, this study facilitates less reputable web retailers in devising effective strategies to build initial trust amongst consumers.
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spelling utm.eprints-1056102024-05-05T06:50:18Z http://eprints.utm.my/105610/ The influence of perceived effective sanctions on customer's initial trusting beliefs and initial trusting intention towards unfamiliar web retailers. Wong, Chiet-Bing Md. Nor, Khalil T Technology (General) T58.5-58.64 Information technology Past studies have conceptualized initial trust in diverse ways. Although many have examined the effect of perceived effective sanctions on initial trust, the outcomes are still unclear, and more aspects remain untapped. As such, this study assesses the effect of perceived effective sanctions on customers' initial trusting beliefs and initial trusting intentions towards unfamiliar web retailers. Data collected from a survey were statistically analyzed using the Structural Equation Modelling (SEM) technique. As a result, perceived effective sanctions displayed a significantly positive effect on both initial trusting beliefs and intention. This study enhances the understanding of initial trust and its association with perceived effective sanctions. It also offers further understanding of the effect of the construct on initial trust within the under-researched area in Malaysia. Practically, this study facilitates less reputable web retailers in devising effective strategies to build initial trust amongst consumers. Academy of Taiwan Information Systems Research 2023 Article PeerReviewed application/pdf en http://eprints.utm.my/105610/1/KhalilMdNor2023_TheInfluenceofPerceivedEffectiveSanctionsonCustomers.pdf Wong, Chiet-Bing and Md. Nor, Khalil (2023) The influence of perceived effective sanctions on customer's initial trusting beliefs and initial trusting intention towards unfamiliar web retailers. International Journal of Electronic Commerce Studies, 13 (4). pp. 1-14. ISSN 2073-9729 http://dx.doi.org/10.7903/ijecs.2057 DOI: 10.7903/ijecs.2057
spellingShingle T Technology (General)
T58.5-58.64 Information technology
Wong, Chiet-Bing
Md. Nor, Khalil
The influence of perceived effective sanctions on customer's initial trusting beliefs and initial trusting intention towards unfamiliar web retailers.
title The influence of perceived effective sanctions on customer's initial trusting beliefs and initial trusting intention towards unfamiliar web retailers.
title_full The influence of perceived effective sanctions on customer's initial trusting beliefs and initial trusting intention towards unfamiliar web retailers.
title_fullStr The influence of perceived effective sanctions on customer's initial trusting beliefs and initial trusting intention towards unfamiliar web retailers.
title_full_unstemmed The influence of perceived effective sanctions on customer's initial trusting beliefs and initial trusting intention towards unfamiliar web retailers.
title_short The influence of perceived effective sanctions on customer's initial trusting beliefs and initial trusting intention towards unfamiliar web retailers.
title_sort influence of perceived effective sanctions on customer s initial trusting beliefs and initial trusting intention towards unfamiliar web retailers
topic T Technology (General)
T58.5-58.64 Information technology
url http://eprints.utm.my/105610/1/KhalilMdNor2023_TheInfluenceofPerceivedEffectiveSanctionsonCustomers.pdf
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