Metaverse in the urban destinations in China: some insights for the tourism players.
Purpose: Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development of metaverse tourism in China and pro...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Emerald Publishing
2023
|
| Subjects: |
| _version_ | 1811132227152510976 |
|---|---|
| author | Zhang, Jiale Quoquab, Farzana |
| author_facet | Zhang, Jiale Quoquab, Farzana |
| author_sort | Zhang, Jiale |
| collection | ePrints |
| description | Purpose: Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development of metaverse tourism in China and provides managerial implications for future urbanmetaverse tourismplayers. Design/methodology/approach: Literature from Chinese and international sources was reviewed to highlight the current status of metaverse tourism in the context of Chinese urban tourism. This paper also draws on information provided by online materials, especially the official websites of tour organizers and news media. Findings: This paper outlines important aspects of metaverse in Chinese urban tourism. First, cities are the hotbeds of metaverse development, and the metaverse has become a new way to attract urban tourists and a significant element in various exhibitions. Second, the combination of metaverse with China’s extensive and profound traditional culture has made urban tourism full of vitality. Third, China’s game companies are progressively empowering the metaverse tourism industry. Originality/value: This paper contributes to the existing knowledge on metaverse tourism based on the Chinese urban tourism context. Furthermore, it highlights the state of the metaverse in Chinese urban tourism during and after the pandemic situation. Lastly, it provides thoughtful implications for tourism players and future tourism development. |
| first_indexed | 2024-09-24T00:00:00Z |
| format | Article |
| id | utm.eprints-105908 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-09-24T00:00:00Z |
| publishDate | 2023 |
| publisher | Emerald Publishing |
| record_format | dspace |
| spelling | utm.eprints-1059082024-05-26T08:59:48Z http://eprints.utm.my/105908/ Metaverse in the urban destinations in China: some insights for the tourism players. Zhang, Jiale Quoquab, Farzana HC Economic History and Conditions Purpose: Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development of metaverse tourism in China and provides managerial implications for future urbanmetaverse tourismplayers. Design/methodology/approach: Literature from Chinese and international sources was reviewed to highlight the current status of metaverse tourism in the context of Chinese urban tourism. This paper also draws on information provided by online materials, especially the official websites of tour organizers and news media. Findings: This paper outlines important aspects of metaverse in Chinese urban tourism. First, cities are the hotbeds of metaverse development, and the metaverse has become a new way to attract urban tourists and a significant element in various exhibitions. Second, the combination of metaverse with China’s extensive and profound traditional culture has made urban tourism full of vitality. Third, China’s game companies are progressively empowering the metaverse tourism industry. Originality/value: This paper contributes to the existing knowledge on metaverse tourism based on the Chinese urban tourism context. Furthermore, it highlights the state of the metaverse in Chinese urban tourism during and after the pandemic situation. Lastly, it provides thoughtful implications for tourism players and future tourism development. Emerald Publishing 2023-11-22 Article PeerReviewed Zhang, Jiale and Quoquab, Farzana (2023) Metaverse in the urban destinations in China: some insights for the tourism players. International Journal of Tourism Cities, 9 (4). pp. 1016-1024. ISSN 2056-5607 http://dx.doi.org/10.1108/IJTC-04-2023-0062 DOI: 10.1108/IJTC-04-2023-0062 |
| spellingShingle | HC Economic History and Conditions Zhang, Jiale Quoquab, Farzana Metaverse in the urban destinations in China: some insights for the tourism players. |
| title | Metaverse in the urban destinations in China: some insights for the tourism players. |
| title_full | Metaverse in the urban destinations in China: some insights for the tourism players. |
| title_fullStr | Metaverse in the urban destinations in China: some insights for the tourism players. |
| title_full_unstemmed | Metaverse in the urban destinations in China: some insights for the tourism players. |
| title_short | Metaverse in the urban destinations in China: some insights for the tourism players. |
| title_sort | metaverse in the urban destinations in china some insights for the tourism players |
| topic | HC Economic History and Conditions |
| work_keys_str_mv | AT zhangjiale metaverseintheurbandestinationsinchinasomeinsightsforthetourismplayers AT quoquabfarzana metaverseintheurbandestinationsinchinasomeinsightsforthetourismplayers |