Intention to purchase family takaful policy: Evaluation of the mediating effects of perceived trust
This study investigates the factors affecting individuals’ intention to purchase family takaful policies in Pakistan. The extended version of the Decomposed Theory of Planned Behaviour (DTPB) with perceived trust was adopted as a theoretical foundation of the current study model. Using a judgmental...
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| Format: | Article |
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University of Salento
2023
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| author | Aziz, Shahab Md. Husin, Maizaitulaidawati |
| author_facet | Aziz, Shahab Md. Husin, Maizaitulaidawati |
| author_sort | Aziz, Shahab |
| collection | ePrints |
| description | This study investigates the factors affecting individuals’ intention to purchase family takaful policies in Pakistan. The extended version of the Decomposed Theory of Planned Behaviour (DTPB) with perceived trust was adopted as a theoretical foundation of the current study model. Using a judgmental sampling technique, 449 questionnaires were collected. SmartPLS was used to analyze the data. Several hypotheses were developed, but one was rejected. From the findings, it was reported that attitude and subjective norms have a positive relationship with intention. In addition, perceived religiosity and knowledge were found to correlate positively with attitude. Further, media referent and word of mouth positively correlated with the subjective norm. In contrast, financial self-efficacy and resource facilitating conditions positively correlate with perceived behavioral control. The mediating analysis suggested that trust mediates the relationship between religiosity and attitude. However, perceived behavioral control was found to be an insignificant predictor. This study highlights the applicability of DTPB into Islamic banking and finance research areas and recommends marketing strategies for the sustainability and survival of takaful companies in Pakistan. |
| first_indexed | 2024-09-24T00:03:01Z |
| format | Article |
| id | utm.eprints-106600 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-09-24T00:03:01Z |
| publishDate | 2023 |
| publisher | University of Salento |
| record_format | dspace |
| spelling | utm.eprints-1066002024-07-09T08:01:52Z http://eprints.utm.my/106600/ Intention to purchase family takaful policy: Evaluation of the mediating effects of perceived trust Aziz, Shahab Md. Husin, Maizaitulaidawati HB Economic Theory This study investigates the factors affecting individuals’ intention to purchase family takaful policies in Pakistan. The extended version of the Decomposed Theory of Planned Behaviour (DTPB) with perceived trust was adopted as a theoretical foundation of the current study model. Using a judgmental sampling technique, 449 questionnaires were collected. SmartPLS was used to analyze the data. Several hypotheses were developed, but one was rejected. From the findings, it was reported that attitude and subjective norms have a positive relationship with intention. In addition, perceived religiosity and knowledge were found to correlate positively with attitude. Further, media referent and word of mouth positively correlated with the subjective norm. In contrast, financial self-efficacy and resource facilitating conditions positively correlate with perceived behavioral control. The mediating analysis suggested that trust mediates the relationship between religiosity and attitude. However, perceived behavioral control was found to be an insignificant predictor. This study highlights the applicability of DTPB into Islamic banking and finance research areas and recommends marketing strategies for the sustainability and survival of takaful companies in Pakistan. University of Salento 2023 Article PeerReviewed Aziz, Shahab and Md. Husin, Maizaitulaidawati (2023) Intention to purchase family takaful policy: Evaluation of the mediating effects of perceived trust. Electronic Journal of Applied Statistical Analysis, 16 (1). pp. 165-191. ISSN 2070-5948 http://dx.doi.org/10.1285/i20705948v16n1p165 DOI : 10.1285/i20705948v16n1p165 |
| spellingShingle | HB Economic Theory Aziz, Shahab Md. Husin, Maizaitulaidawati Intention to purchase family takaful policy: Evaluation of the mediating effects of perceived trust |
| title | Intention to purchase family takaful policy: Evaluation of the mediating effects of perceived trust |
| title_full | Intention to purchase family takaful policy: Evaluation of the mediating effects of perceived trust |
| title_fullStr | Intention to purchase family takaful policy: Evaluation of the mediating effects of perceived trust |
| title_full_unstemmed | Intention to purchase family takaful policy: Evaluation of the mediating effects of perceived trust |
| title_short | Intention to purchase family takaful policy: Evaluation of the mediating effects of perceived trust |
| title_sort | intention to purchase family takaful policy evaluation of the mediating effects of perceived trust |
| topic | HB Economic Theory |
| work_keys_str_mv | AT azizshahab intentiontopurchasefamilytakafulpolicyevaluationofthemediatingeffectsofperceivedtrust AT mdhusinmaizaitulaidawati intentiontopurchasefamilytakafulpolicyevaluationofthemediatingeffectsofperceivedtrust |