Going digital for SMES: adapting business model and seizing opportunities to achieve sustainable business performance.

In today's fast-paced world, exponential technological advancements are causing a seismic shift in the business landscape. Small and medium-sized enterprises (SMEs) are standing at the crossroads of a digital transformation, where modern consumers heavily rely on digital channels for communicat...

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Main Author: Tai, Mee Yuen
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2023
Subjects:
Online Access:http://eprints.utm.my/107203/1/TaiMeeYuen2023_GoingDigitalforSMEsAdaptingBusinessModel.pdf
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author Tai, Mee Yuen
author_facet Tai, Mee Yuen
author_sort Tai, Mee Yuen
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description In today's fast-paced world, exponential technological advancements are causing a seismic shift in the business landscape. Small and medium-sized enterprises (SMEs) are standing at the crossroads of a digital transformation, where modern consumers heavily rely on digital channels for communication and demand personalized, fast, and reliable services. SMEs must adapt holistically to this digital era by reimagining their business models and introducing innovative products and services that leverage digital technology for communication, promotion, marketing, and efficient customer service. While government initiatives have encouraged SMEs to modernize through computerization, their progress has been slow, indicating the challenges they face in embracing digital transformation. In Malaysia, SMEs show optimism about the potential of digital technology but have low adoption rates. Adopting a new business model is the key to helping SMEs navigate unpredictable business environments with agility. Surprisingly, limited research has explored how SMEs can efficiently integrate technology into their business strategies and operations, a crucial challenge for their survival. This study aims to uncover the transformative power of digital business models for SMEs, offering a path toward long-term business success marked by flexibility and adaptability. It serves as a valuable guide for SMEs seeking to thrive in a digital world characterized by constant change and innovation. According to published data, Malaysia's largest economic contributor is the service industry, so this study focuses on SMEs in that sector. The research and proposed conceptual model will fill knowledge gaps in academia and guide policymakers in developing forward-thinking policies to support digitalization in SMEs.
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spelling utm.eprints-1072032024-08-28T06:47:53Z http://eprints.utm.my/107203/ Going digital for SMES: adapting business model and seizing opportunities to achieve sustainable business performance. Tai, Mee Yuen HB615-715 Entrepreneurship. Risk and uncertainty. Property In today's fast-paced world, exponential technological advancements are causing a seismic shift in the business landscape. Small and medium-sized enterprises (SMEs) are standing at the crossroads of a digital transformation, where modern consumers heavily rely on digital channels for communication and demand personalized, fast, and reliable services. SMEs must adapt holistically to this digital era by reimagining their business models and introducing innovative products and services that leverage digital technology for communication, promotion, marketing, and efficient customer service. While government initiatives have encouraged SMEs to modernize through computerization, their progress has been slow, indicating the challenges they face in embracing digital transformation. In Malaysia, SMEs show optimism about the potential of digital technology but have low adoption rates. Adopting a new business model is the key to helping SMEs navigate unpredictable business environments with agility. Surprisingly, limited research has explored how SMEs can efficiently integrate technology into their business strategies and operations, a crucial challenge for their survival. This study aims to uncover the transformative power of digital business models for SMEs, offering a path toward long-term business success marked by flexibility and adaptability. It serves as a valuable guide for SMEs seeking to thrive in a digital world characterized by constant change and innovation. According to published data, Malaysia's largest economic contributor is the service industry, so this study focuses on SMEs in that sector. The research and proposed conceptual model will fill knowledge gaps in academia and guide policymakers in developing forward-thinking policies to support digitalization in SMEs. Human Resource Management Academic Research Society (HRMARS) 2023-11-15 Article PeerReviewed application/pdf en http://eprints.utm.my/107203/1/TaiMeeYuen2023_GoingDigitalforSMEsAdaptingBusinessModel.pdf Tai, Mee Yuen (2023) Going digital for SMES: adapting business model and seizing opportunities to achieve sustainable business performance. International Journal Of Academic Research In Business And Social Sciences, 13 (11). pp. 976-987. ISSN 2222-6990 https://kwpublications.com/papers_submitted/7524/going-digital-for-smes-adapting-business-model-and-seizing-opportunities-to-achieve-sustainable-business-performance.pdf NA
spellingShingle HB615-715 Entrepreneurship. Risk and uncertainty. Property
Tai, Mee Yuen
Going digital for SMES: adapting business model and seizing opportunities to achieve sustainable business performance.
title Going digital for SMES: adapting business model and seizing opportunities to achieve sustainable business performance.
title_full Going digital for SMES: adapting business model and seizing opportunities to achieve sustainable business performance.
title_fullStr Going digital for SMES: adapting business model and seizing opportunities to achieve sustainable business performance.
title_full_unstemmed Going digital for SMES: adapting business model and seizing opportunities to achieve sustainable business performance.
title_short Going digital for SMES: adapting business model and seizing opportunities to achieve sustainable business performance.
title_sort going digital for smes adapting business model and seizing opportunities to achieve sustainable business performance
topic HB615-715 Entrepreneurship. Risk and uncertainty. Property
url http://eprints.utm.my/107203/1/TaiMeeYuen2023_GoingDigitalforSMEsAdaptingBusinessModel.pdf
work_keys_str_mv AT taimeeyuen goingdigitalforsmesadaptingbusinessmodelandseizingopportunitiestoachievesustainablebusinessperformance