Green trust, environmental quality awareness, green self-efficacy, environmental attitude in influencing green purchasing behavior
The living resources ecosystem is consistently threatened by numerous environmental degradations whereas concerted salvaging efforts of the resources by organizations and marketers have not developed better customers' green purchasing behaviour significantly. Although the Environmental Performa...
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| Format: | Thesis |
| Language: | English |
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2019
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| Online Access: | http://eprints.utm.my/108148/1/NennieTriannaRoslanHassanPAHIBS2019.pdf.pdf |