Big data analytics capability for competitive advantage and firm performance in Malaysian manufacturing firms
Some recent studies claim that Data Analytics Capability (BDAC) is largely focused on developed countries such as the United States and the current adoption level of big data analytics in business is still very low. In the context of Malaysia, BDAC has not yet reached the optimal level and it was al...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/108326/1/ChongChuLePAHIBS2022.pdf.pdf |