Roles of internal capabilities, government support and marketing-mix strategy on inward export performance satisfaction of Malaysia’s higher education providers
Export services play a vital role in the development of a country's economy. The service sector provides opportunities not only for the firms to expand their businesses but also to contribute to national economic growth. Recently, many Malaysian higher education institutions (HEIs), the provide...
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| Format: | Thesis |
| Language: | English |
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2022
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| Online Access: | http://eprints.utm.my/108354/1/PantehaKhodakaramiPAHIBS2022.pdf.pdf |