Validating the micro determinants of export performance model for halal food and beverages industries in Malaysia
The global halal market has grown rapidly over the past decade due to the worldwide demand for halal products and services. Eventually, export marketing of halal food begins to gain research attention. However, theoretical studies that are related to this topic are scarce, particularly those concern...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/108388/1/MehranNajmaeiPAHIBS2018.pdf.pdf |