The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns
Using the attribution theory, this study develops model of pro-environmental behaviour intention (PETBI) in post-pandemic era. Particularly, this study aims to examine the relation between environmental concerns, risk communication, risk perception of the COVID-19 pandemic, and individuals’ PETBI in...
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| Format: | Article |
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Routledge, Taylor & Francis Group
2024
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| author | Zhang, Jiale Quoquab, Farzana Mohammad, Jihad |
| author_facet | Zhang, Jiale Quoquab, Farzana Mohammad, Jihad |
| author_sort | Zhang, Jiale |
| collection | ePrints |
| description | Using the attribution theory, this study develops model of pro-environmental behaviour intention (PETBI) in post-pandemic era. Particularly, this study aims to examine the relation between environmental concerns, risk communication, risk perception of the COVID-19 pandemic, and individuals’ PETBI in the tourism industry. An online survey was carried out, which yielded 272 valid responses. PLS-SEM was employed to analyse the data and examine the strength of the relationships between variables. The findings revealed that risk communication of COVID-19, positively impact cognitive and affective risk perception and environmental concern exert significant positive effects on PETBI. Additionally, affective risk perception significantly affects environmental concern. In addition, environmental concern mediates the relationship between affective risk perception and PETBI. Contrary to the expectation, cognitive risk perception does not exert an effect on environmental concern. This study provides significant research insights for the tourism industry and local governments, on the whole, to develop proper mechanisms in addressing risk communication and perception of COVID-19 to enhance PETB in the post-pandemic era. |
| first_indexed | 2025-02-19T02:44:38Z |
| format | Article |
| id | utm.eprints-108926 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2025-02-19T02:44:38Z |
| publishDate | 2024 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | dspace |
| spelling | utm.eprints-1089262024-12-15T06:05:13Z http://eprints.utm.my/108926/ The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns Zhang, Jiale Quoquab, Farzana Mohammad, Jihad H Social Sciences (General) Using the attribution theory, this study develops model of pro-environmental behaviour intention (PETBI) in post-pandemic era. Particularly, this study aims to examine the relation between environmental concerns, risk communication, risk perception of the COVID-19 pandemic, and individuals’ PETBI in the tourism industry. An online survey was carried out, which yielded 272 valid responses. PLS-SEM was employed to analyse the data and examine the strength of the relationships between variables. The findings revealed that risk communication of COVID-19, positively impact cognitive and affective risk perception and environmental concern exert significant positive effects on PETBI. Additionally, affective risk perception significantly affects environmental concern. In addition, environmental concern mediates the relationship between affective risk perception and PETBI. Contrary to the expectation, cognitive risk perception does not exert an effect on environmental concern. This study provides significant research insights for the tourism industry and local governments, on the whole, to develop proper mechanisms in addressing risk communication and perception of COVID-19 to enhance PETB in the post-pandemic era. Routledge, Taylor & Francis Group 2024 Article PeerReviewed Zhang, Jiale and Quoquab, Farzana and Mohammad, Jihad (2024) The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns. Journal of Risk Research, 27 (2). pp. 274-294. ISSN 1366-9877 http://dx.doi.org/10.1080/13669877.2024.2328194 DOI:10.1080/13669877.2024.2328194 |
| spellingShingle | H Social Sciences (General) Zhang, Jiale Quoquab, Farzana Mohammad, Jihad The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns |
| title | The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns |
| title_full | The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns |
| title_fullStr | The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns |
| title_full_unstemmed | The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns |
| title_short | The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns |
| title_sort | pro environmental travel behaviour intention in the post pandemic era the role of risk communication risk perception and environmental concerns |
| topic | H Social Sciences (General) |
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