A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan
Purpose: This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intenti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing Limited
2024
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| Online Access: | http://eprints.utm.my/108964/1/FarzanaQuoquab2024_AStudyofCulturalDistanceeWOMandPerceived.pdf |
| _version_ | 1824452075101093888 |
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| author | Yang, Xia Mohammad, Jihad Quoquab, Farzana |
| author_facet | Yang, Xia Mohammad, Jihad Quoquab, Farzana |
| author_sort | Yang, Xia |
| collection | ePrints |
| description | Purpose: This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intentions. Design/methodology/approach: An online survey was employed to collect data from 200 graduate and postgraduate students. The partial least squares was employed to analyse the hypothesised relationships. Findings: The results of this study found support for the positive effect of cultural distance and eWOM on destination image. Additionally, the mediating effect of destination image was also supported. Originality/value: This research confirms the vital role of destination image as an antecedent of students' future intention to visit the destination. Moreover, this study contributes to marketing theory by predicting the critical drivers of higher education students' destination image and discussing their applications in the education sector. |
| first_indexed | 2025-02-19T02:44:45Z |
| format | Article |
| id | utm.eprints-108964 |
| institution | Universiti Teknologi Malaysia - ePrints |
| language | English |
| last_indexed | 2025-02-19T02:44:45Z |
| publishDate | 2024 |
| publisher | Emerald Publishing Limited |
| record_format | dspace |
| spelling | utm.eprints-1089642025-01-20T01:37:59Z http://eprints.utm.my/108964/ A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan Yang, Xia Mohammad, Jihad Quoquab, Farzana H Social Sciences (General) Purpose: This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intentions. Design/methodology/approach: An online survey was employed to collect data from 200 graduate and postgraduate students. The partial least squares was employed to analyse the hypothesised relationships. Findings: The results of this study found support for the positive effect of cultural distance and eWOM on destination image. Additionally, the mediating effect of destination image was also supported. Originality/value: This research confirms the vital role of destination image as an antecedent of students' future intention to visit the destination. Moreover, this study contributes to marketing theory by predicting the critical drivers of higher education students' destination image and discussing their applications in the education sector. Emerald Publishing Limited 2024-06-06 Article PeerReviewed application/pdf en http://eprints.utm.my/108964/1/FarzanaQuoquab2024_AStudyofCulturalDistanceeWOMandPerceived.pdf Yang, Xia and Mohammad, Jihad and Quoquab, Farzana (2024) A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan. Journal of Tourism Futures, 10 (2). pp. 165-184. ISSN 2055-5911 http://dx.doi.org/10.1108/JTF-03-2023-0080 DOI:10.1108/JTF-03-2023-0080 |
| spellingShingle | H Social Sciences (General) Yang, Xia Mohammad, Jihad Quoquab, Farzana A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan |
| title | A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan |
| title_full | A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan |
| title_fullStr | A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan |
| title_full_unstemmed | A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan |
| title_short | A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan |
| title_sort | study of cultural distance ewom and perceived risk in shaping higher education students destination image and future travel plan |
| topic | H Social Sciences (General) |
| url | http://eprints.utm.my/108964/1/FarzanaQuoquab2024_AStudyofCulturalDistanceeWOMandPerceived.pdf |
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