A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan
Purpose: This study aims to predict the effect of cultural distance, perceived risk and electronic word of mouth (eWOM) on higher education institutes' students' destination image. In addition, it examines the mediating role of destination image in relation to students' travel intenti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2024
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| Subjects: | |
| Online Access: | http://eprints.utm.my/108964/1/FarzanaQuoquab2024_AStudyofCulturalDistanceeWOMandPerceived.pdf |