The effects of marketing orientations on the performance of SME construction firms in Malaysia
This article presents certain issues and examines the performance of SMEs in the construction industry as well as their impact on the national economy. This work draws attention to the gap in the literature that motivated this investigation. The impact of resources on the performance of organization...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Subjects: | |
| Online Access: | http://eprints.utm.my/109054/1/MohdHaniffHassan2024_TheEffectsofMarketingOrientationsonthePerformance.pdf |