Children as consumers: consumption of carbonated drink at school
Interest in the relationship between children and the marketing system is a relatively new development especially in Malaysia. In Malaysia, the population for age group below 14 years old was about 8.2 million (Statistic Department: Malaysia, 2005). The powerful presence of this ag...
Main Authors: | Baharun, Rohaizat, Sulaiman, Abdul Rahman, Ungku Ahmad, Ungku Norulakmar |
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Format: | Book Section |
Language: | English |
Published: |
Penerbit UTM Press
2009
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Subjects: | |
Online Access: | http://eprints.utm.my/14778/1/RohaizatBaharun2009_ChildrenasConsumersConsumptionofCarbonatedDrink.pdf |
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