| Summary: | In today’s world, industries are experiencing changes more rapidly.
Various factors are propelling these changes such as globalisation,
internationalisation, rapid changes in technologies and intense
competition. These changes have a profound impact on higher
education institutions, as education is the foundation on which a
competitive workforce is built. Despite some impressive improvements
in performance in the higher education institutions, many students still
emerge from the education system ill equipped to meet the challenges
of life and employment. In the era of a new revolution in which
knowledge and applied intelligence is rapidly becoming the key to
national survival and success, “marketable” graduates are needed to
help their organisations gain a competitive advantage. Industries are
in constant need for a consistent and reliable supply of educated and
skilled business graduates. On the other hand, universities have the
responsibility to produce graduates that will meet the market needs or
the requirements of the industries. However, universities are lagging
behind in meeting the needs of the industries. In addition to that, there
is a gap between the knowledge, skills, and qualities possessed by
the universities’ graduates and the knowledge, skills and qualities
required by the graduates’ prospective employers.
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