| Summary: | Internet technologies such as web 2.0 while not designed especially for pedagogical aims. This new wave of internet technologies, sometimes mentioned as the “read/write web”, prepare online people with interactive services. Web 2.0 applications have many affordances that can make them practical in pedagogical settings. This article has two goals. First is to explain the benefits of the web 2.0 technologies, for example blogs, wikis, social networks, social bookmarking especially for teaching and learning purposes in higher education. The second goal of this article is to illustrate models and theories of behavior about acceptance and adoption of an innovation of web 2.0 as internet technologies. Therefore, the recognition of potential web 2.0 tools and user’s attitude and behavior to accept these technologies, it is essential to consider of both potentialweb 2.0 tools and models and theories acceptance are underlined.
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