Site potentiality mapping for petrol filling station based on traffic counts

Site potentiality is an important factor that influences business success of a petrol station which relies on customer visits. In absence of the exact information on the number of customer visits, traffic volume can be chosen as a proxy to it through traffic-counts observation technique. A 2½-D surf...

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Main Authors: Mar Iman, Abdul Hamid, Ismail, Suriatini, Martin, Remy
Format: Article
Language:English
Published: Faculty of Geoinformation Science and Engineering, University Teknologi Malaysia 2009
Subjects:
Online Access:http://eprints.utm.my/21938/2/AbdulHamidMarIman2007_SitePotentialityMappingforPetrol.pdf
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author Mar Iman, Abdul Hamid
Ismail, Suriatini
Martin, Remy
author_facet Mar Iman, Abdul Hamid
Ismail, Suriatini
Martin, Remy
author_sort Mar Iman, Abdul Hamid
collection ePrints
description Site potentiality is an important factor that influences business success of a petrol station which relies on customer visits. In absence of the exact information on the number of customer visits, traffic volume can be chosen as a proxy to it through traffic-counts observation technique. A 2½-D surface of traffic volumes rendered using a regression model and geographic information system (GIS) can then be used to identify suitable sites for petrol stations. The study area is located within the Central Johor Bahru Municipality, Malaysia, covering the Mukim of Pulai and a part of Mukim of Senai-Kulai. Based on the model developed, it was found that sites along expressways have the greatest influence on traffic volume followed by situs accessibility, road direction to commercial areas, and segment’s population density. Overall, the predictive ability of the model was quite satisfactory. A GIS map of predicted site potentiality was then generated to guide on the spatial choice for locating petrol stations in the study area
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spelling utm.eprints-219382017-10-13T10:25:17Z http://eprints.utm.my/21938/ Site potentiality mapping for petrol filling station based on traffic counts Mar Iman, Abdul Hamid Ismail, Suriatini Martin, Remy G Geography (General) Site potentiality is an important factor that influences business success of a petrol station which relies on customer visits. In absence of the exact information on the number of customer visits, traffic volume can be chosen as a proxy to it through traffic-counts observation technique. A 2½-D surface of traffic volumes rendered using a regression model and geographic information system (GIS) can then be used to identify suitable sites for petrol stations. The study area is located within the Central Johor Bahru Municipality, Malaysia, covering the Mukim of Pulai and a part of Mukim of Senai-Kulai. Based on the model developed, it was found that sites along expressways have the greatest influence on traffic volume followed by situs accessibility, road direction to commercial areas, and segment’s population density. Overall, the predictive ability of the model was quite satisfactory. A GIS map of predicted site potentiality was then generated to guide on the spatial choice for locating petrol stations in the study area Faculty of Geoinformation Science and Engineering, University Teknologi Malaysia 2009-05 Article PeerReviewed application/pdf en http://eprints.utm.my/21938/2/AbdulHamidMarIman2007_SitePotentialityMappingforPetrol.pdf Mar Iman, Abdul Hamid and Ismail, Suriatini and Martin, Remy (2009) Site potentiality mapping for petrol filling station based on traffic counts. Malaysian Journal of Real Estate, 4 (1). pp. 10-33. ISSN 1823-8505
spellingShingle G Geography (General)
Mar Iman, Abdul Hamid
Ismail, Suriatini
Martin, Remy
Site potentiality mapping for petrol filling station based on traffic counts
title Site potentiality mapping for petrol filling station based on traffic counts
title_full Site potentiality mapping for petrol filling station based on traffic counts
title_fullStr Site potentiality mapping for petrol filling station based on traffic counts
title_full_unstemmed Site potentiality mapping for petrol filling station based on traffic counts
title_short Site potentiality mapping for petrol filling station based on traffic counts
title_sort site potentiality mapping for petrol filling station based on traffic counts
topic G Geography (General)
url http://eprints.utm.my/21938/2/AbdulHamidMarIman2007_SitePotentialityMappingforPetrol.pdf
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