Determining irrigators preferences for water allocation criteria using conjoint analysis

Water allocation based on multiple criteria has the potential to maximize the total benefits to be gained from the use of a single unit of water. However most of the multi-criteria methods inherently include a considerable degree of subjectivity. In this study, we have attempted to reduce the subjec...

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Main Authors: Hassan Zardari, Noor Ul, Ian, Cordery
Format: Article
Published: Scientific Research 2012
Subjects:
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author Hassan Zardari, Noor Ul
Ian, Cordery
author_facet Hassan Zardari, Noor Ul
Ian, Cordery
author_sort Hassan Zardari, Noor Ul
collection ePrints
description Water allocation based on multiple criteria has the potential to maximize the total benefits to be gained from the use of a single unit of water. However most of the multi-criteria methods inherently include a considerable degree of subjectivity. In this study, we have attempted to reduce the subjectivity factor from water allocation decision-making process by introducing a conjoint analysis method. Opinions on the importance of a number of water allocation criteria were sought from a large number of irrigation farmers. The opinion survey data were then analyzed using the traditional conjoint analysis method which is widely used to analyze marketing surveys. The analysis allowed objective determination of the relative importance of five water allocation criteria (i.e. net farm income, percent of family working on the farm, amount paid to irrigation agency for canal water share). Each water allocation criteria was divided into three levels and utility values for each criteria level were estimated from the farmers’ preferences on five water allocation criteria (attributes). The conjoint survey results revealed that the respondents prefer that “annual net farm income” be the most important attribute in water allocation decisions. As would be expected the vast majority of the respondents overwhelmingly placed the “water price” in the last position.
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spelling utm.eprints-316942019-03-25T08:18:25Z http://eprints.utm.my/31694/ Determining irrigators preferences for water allocation criteria using conjoint analysis Hassan Zardari, Noor Ul Ian, Cordery T Technology (General) Water allocation based on multiple criteria has the potential to maximize the total benefits to be gained from the use of a single unit of water. However most of the multi-criteria methods inherently include a considerable degree of subjectivity. In this study, we have attempted to reduce the subjectivity factor from water allocation decision-making process by introducing a conjoint analysis method. Opinions on the importance of a number of water allocation criteria were sought from a large number of irrigation farmers. The opinion survey data were then analyzed using the traditional conjoint analysis method which is widely used to analyze marketing surveys. The analysis allowed objective determination of the relative importance of five water allocation criteria (i.e. net farm income, percent of family working on the farm, amount paid to irrigation agency for canal water share). Each water allocation criteria was divided into three levels and utility values for each criteria level were estimated from the farmers’ preferences on five water allocation criteria (attributes). The conjoint survey results revealed that the respondents prefer that “annual net farm income” be the most important attribute in water allocation decisions. As would be expected the vast majority of the respondents overwhelmingly placed the “water price” in the last position. Scientific Research 2012 Article PeerReviewed Hassan Zardari, Noor Ul and Ian, Cordery (2012) Determining irrigators preferences for water allocation criteria using conjoint analysis. Journal of Water Resource and Protection, 4 (5). pp. 249-255. ISSN 1945-3108 http://dx.doi.org/10.4236/jwarp.2012.45027 DOI:10.4236/jwarp.2012.45027
spellingShingle T Technology (General)
Hassan Zardari, Noor Ul
Ian, Cordery
Determining irrigators preferences for water allocation criteria using conjoint analysis
title Determining irrigators preferences for water allocation criteria using conjoint analysis
title_full Determining irrigators preferences for water allocation criteria using conjoint analysis
title_fullStr Determining irrigators preferences for water allocation criteria using conjoint analysis
title_full_unstemmed Determining irrigators preferences for water allocation criteria using conjoint analysis
title_short Determining irrigators preferences for water allocation criteria using conjoint analysis
title_sort determining irrigators preferences for water allocation criteria using conjoint analysis
topic T Technology (General)
work_keys_str_mv AT hassanzardarinoorul determiningirrigatorspreferencesforwaterallocationcriteriausingconjointanalysis
AT iancordery determiningirrigatorspreferencesforwaterallocationcriteriausingconjointanalysis