Behaving ethically: an essence of Islamic marketing system
The purpose of this paper is to analyze the dimensions of ethical behavior of Marketers and to bring about the significance of behaving ethically and the impact of ethical behavior on modern business. Another purpose is to identify the relationship of ethical behavior with Islam.This is fully litera...
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| Format: | Article |
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International Institute for Science, Technology & Education
2012
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| _version_ | 1796856915732463616 |
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| author | Mohiuddin, Md. Golam Haque, Md. Shariful |
| author_facet | Mohiuddin, Md. Golam Haque, Md. Shariful |
| author_sort | Mohiuddin, Md. Golam |
| collection | ePrints |
| description | The purpose of this paper is to analyze the dimensions of ethical behavior of Marketers and to bring about the significance of behaving ethically and the impact of ethical behavior on modern business. Another purpose is to identify the relationship of ethical behavior with Islam.This is fully literature based conceptual paper which contains information from different secondary sources like articles, magazines, books relevant to the topic. Different charts and models are presented to show this concept easily.The analysis indicated that ethical behavior have two dimensions. One is conventional and the other is religion based and mainly Islamic. Only the religion based ethical behavior can lead to the utmost satisfaction of the customers and all stakeholders.This paper suggests the marketers a model which shows the ethical behavior guided by ‘Islam’ which guarantees welfare of marketers here in and here after.This paper is an original work and approaches value to the marketers who want to provide the value in true sense to the customer. |
| first_indexed | 2024-03-05T18:49:58Z |
| format | Article |
| id | utm.eprints-31788 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T18:49:58Z |
| publishDate | 2012 |
| publisher | International Institute for Science, Technology & Education |
| record_format | dspace |
| spelling | utm.eprints-317882019-03-25T08:18:36Z http://eprints.utm.my/31788/ Behaving ethically: an essence of Islamic marketing system Mohiuddin, Md. Golam Haque, Md. Shariful HD28 Management. Industrial Management The purpose of this paper is to analyze the dimensions of ethical behavior of Marketers and to bring about the significance of behaving ethically and the impact of ethical behavior on modern business. Another purpose is to identify the relationship of ethical behavior with Islam.This is fully literature based conceptual paper which contains information from different secondary sources like articles, magazines, books relevant to the topic. Different charts and models are presented to show this concept easily.The analysis indicated that ethical behavior have two dimensions. One is conventional and the other is religion based and mainly Islamic. Only the religion based ethical behavior can lead to the utmost satisfaction of the customers and all stakeholders.This paper suggests the marketers a model which shows the ethical behavior guided by ‘Islam’ which guarantees welfare of marketers here in and here after.This paper is an original work and approaches value to the marketers who want to provide the value in true sense to the customer. International Institute for Science, Technology & Education 2012 Article PeerReviewed Mohiuddin, Md. Golam and Haque, Md. Shariful (2012) Behaving ethically: an essence of Islamic marketing system. Europian Journal of Business and Management, 4 (16). pp. 34-44. ISSN 2222-1905 (Print) ; 2222-2839 (Electronic) https://www.iiste.org/Journals/index.php/EJBM/article/viewFile/3002/3044 |
| spellingShingle | HD28 Management. Industrial Management Mohiuddin, Md. Golam Haque, Md. Shariful Behaving ethically: an essence of Islamic marketing system |
| title | Behaving ethically: an essence of Islamic marketing system |
| title_full | Behaving ethically: an essence of Islamic marketing system |
| title_fullStr | Behaving ethically: an essence of Islamic marketing system |
| title_full_unstemmed | Behaving ethically: an essence of Islamic marketing system |
| title_short | Behaving ethically: an essence of Islamic marketing system |
| title_sort | behaving ethically an essence of islamic marketing system |
| topic | HD28 Management. Industrial Management |
| work_keys_str_mv | AT mohiuddinmdgolam behavingethicallyanessenceofislamicmarketingsystem AT haquemdshariful behavingethicallyanessenceofislamicmarketingsystem |