Consumer decision making styles amongst young generation in Malaysia
Recently, the effect of external factors on consumer decision making styles (CDMS) and their importance to consumer behavior has investigated by some of researchers. There are two main objectives of this study. Firstly, to examine (CDMS) of young generation in Malaysia; the research used Sproles and...
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| Format: | Article |
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EuroJournals
2012
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| _version_ | 1796857104635527168 |
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| author | Madahi, A. Sukati, Inda Mazhari, M. Y. Rashid, W. N. |
| author_facet | Madahi, A. Sukati, Inda Mazhari, M. Y. Rashid, W. N. |
| author_sort | Madahi, A. |
| collection | ePrints |
| description | Recently, the effect of external factors on consumer decision making styles (CDMS) and their importance to consumer behavior has investigated by some of researchers. There are two main objectives of this study. Firstly, to examine (CDMS) of young generation in Malaysia; the research used Sproles and Kendall's (1986) consumer style inventory (CSI) on a sample of 325 Malaysian females and males. External factors (demographic, geographic and group influence) have been applied to understand consumer decision making styles. As a result of the factor analysis, four factors found to be the most suitable representation of young-adults in this study:, the research demonstrated that there is a relationship between consumer decision making styles and purchase intention (PI). |
| first_indexed | 2024-03-05T18:52:48Z |
| format | Article |
| id | utm.eprints-33020 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T18:52:48Z |
| publishDate | 2012 |
| publisher | EuroJournals |
| record_format | dspace |
| spelling | utm.eprints-330202019-03-31T08:23:34Z http://eprints.utm.my/33020/ Consumer decision making styles amongst young generation in Malaysia Madahi, A. Sukati, Inda Mazhari, M. Y. Rashid, W. N. HD Industries. Land use. Labor Recently, the effect of external factors on consumer decision making styles (CDMS) and their importance to consumer behavior has investigated by some of researchers. There are two main objectives of this study. Firstly, to examine (CDMS) of young generation in Malaysia; the research used Sproles and Kendall's (1986) consumer style inventory (CSI) on a sample of 325 Malaysian females and males. External factors (demographic, geographic and group influence) have been applied to understand consumer decision making styles. As a result of the factor analysis, four factors found to be the most suitable representation of young-adults in this study:, the research demonstrated that there is a relationship between consumer decision making styles and purchase intention (PI). EuroJournals 2012-04 Article PeerReviewed Madahi, A. and Sukati, Inda and Mazhari, M. Y. and Rashid, W. N. (2012) Consumer decision making styles amongst young generation in Malaysia. European Journal of Social Sciences, 30 (2). pp. 263-275. ISSN 1450-2267 https://www.europeanjournalofsocialsciences.com/issues/EJSS_30_2.html |
| spellingShingle | HD Industries. Land use. Labor Madahi, A. Sukati, Inda Mazhari, M. Y. Rashid, W. N. Consumer decision making styles amongst young generation in Malaysia |
| title | Consumer decision making styles amongst young generation in Malaysia |
| title_full | Consumer decision making styles amongst young generation in Malaysia |
| title_fullStr | Consumer decision making styles amongst young generation in Malaysia |
| title_full_unstemmed | Consumer decision making styles amongst young generation in Malaysia |
| title_short | Consumer decision making styles amongst young generation in Malaysia |
| title_sort | consumer decision making styles amongst young generation in malaysia |
| topic | HD Industries. Land use. Labor |
| work_keys_str_mv | AT madahia consumerdecisionmakingstylesamongstyounggenerationinmalaysia AT sukatiinda consumerdecisionmakingstylesamongstyounggenerationinmalaysia AT mazharimy consumerdecisionmakingstylesamongstyounggenerationinmalaysia AT rashidwn consumerdecisionmakingstylesamongstyounggenerationinmalaysia |