Consumer decision making styles amongst young generation in Malaysia
Recently, the effect of external factors on consumer decision making styles (CDMS) and their importance to consumer behavior has investigated by some of researchers. There are two main objectives of this study. Firstly, to examine (CDMS) of young generation in Malaysia; the research used Sproles and...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
EuroJournals
2012
|
| Subjects: |