New product development through open innovation: role of organization structure and contextual factors
Open innovation remains a topic of great importance in new product development research and practice. Firms following open innovation recognize the value of external inputs to the process of new product development and seek to utilize these inputs internally. Therefore, it is imperative to investiga...
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| Format: | Book Section |
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IEEE
2012
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| _version_ | 1796857442683846656 |
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| author | Wan Ismail, Wan Khairuzzaman Monsef, S. |
| author_facet | Wan Ismail, Wan Khairuzzaman Monsef, S. |
| author_sort | Wan Ismail, Wan Khairuzzaman |
| collection | ePrints |
| description | Open innovation remains a topic of great importance in new product development research and practice. Firms following open innovation recognize the value of external inputs to the process of new product development and seek to utilize these inputs internally. Therefore, it is imperative to investigate the success of new product as open innovation may influence the success in different ways. This study focuses on the four distinct elements in the process of developing a new product: Planning, Development, Marketing and Commercialization. In addition, this paper points to another two areas that have not been covered by previous researchers: organizational structure and contextual factors. It is suggested that these factors have moderating effect on the relationship between open innovation and NPD process. Subsequently, a conceptual framework is proposed. |
| first_indexed | 2024-03-05T18:57:48Z |
| format | Book Section |
| id | utm.eprints-35732 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T18:57:48Z |
| publishDate | 2012 |
| publisher | IEEE |
| record_format | dspace |
| spelling | utm.eprints-357322017-02-04T06:19:24Z http://eprints.utm.my/35732/ New product development through open innovation: role of organization structure and contextual factors Wan Ismail, Wan Khairuzzaman Monsef, S. HD28 Management. Industrial Management Open innovation remains a topic of great importance in new product development research and practice. Firms following open innovation recognize the value of external inputs to the process of new product development and seek to utilize these inputs internally. Therefore, it is imperative to investigate the success of new product as open innovation may influence the success in different ways. This study focuses on the four distinct elements in the process of developing a new product: Planning, Development, Marketing and Commercialization. In addition, this paper points to another two areas that have not been covered by previous researchers: organizational structure and contextual factors. It is suggested that these factors have moderating effect on the relationship between open innovation and NPD process. Subsequently, a conceptual framework is proposed. IEEE 2012 Book Section PeerReviewed Wan Ismail, Wan Khairuzzaman and Monsef, S. (2012) New product development through open innovation: role of organization structure and contextual factors. In: ICIMTR 2012 - 2012 International Conference on Innovation, Management and Technology Research. IEEE, New York, USA, pp. 446-449. ISBN 978-146730655-3 http://dx.doi.org/10.1109/ICIMTR.2012.6236436 DOI:10.1109/ICIMTR.2012.6236436 |
| spellingShingle | HD28 Management. Industrial Management Wan Ismail, Wan Khairuzzaman Monsef, S. New product development through open innovation: role of organization structure and contextual factors |
| title | New product development through open innovation: role of organization structure and contextual factors |
| title_full | New product development through open innovation: role of organization structure and contextual factors |
| title_fullStr | New product development through open innovation: role of organization structure and contextual factors |
| title_full_unstemmed | New product development through open innovation: role of organization structure and contextual factors |
| title_short | New product development through open innovation: role of organization structure and contextual factors |
| title_sort | new product development through open innovation role of organization structure and contextual factors |
| topic | HD28 Management. Industrial Management |
| work_keys_str_mv | AT wanismailwankhairuzzaman newproductdevelopmentthroughopeninnovationroleoforganizationstructureandcontextualfactors AT monsefs newproductdevelopmentthroughopeninnovationroleoforganizationstructureandcontextualfactors |