A conceptual framework of Iranian consumer trust in B2C electronic commerce
B2C in the developing countries is not yet a normalcy as compared to the developed countries. In this paper, we attempt to improve trust of B2C in Iran. A number of hypotheses are outlined to prove the theories that could improve the trust. A set of questionnaires was designed to reflect hence test...
Main Authors: | Meskaran, Fatemeh, Abdullah, Rusli, Ghazali, Masitah |
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Format: | Article |
Published: |
Canadian Center of Science and Education
2010
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Subjects: |
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