Yemeni consumers’ perceptions and attitudes towards Asian made products
Purpose: The main purpose of the present study is to extend and consolidate knowledge about country-of-origin cue and its effects on product perception of consumers in less developed countries. Approach: This research on Yemeni consumers employed an experimental design to measure the effects of coun...
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| Format: | Article |
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Associated Management Consultants Private Limited
2010
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| _version_ | 1796857634226176000 |
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| author | Yassin, Ammar Baharun, Rohaizat |
| author_facet | Yassin, Ammar Baharun, Rohaizat |
| author_sort | Yassin, Ammar |
| collection | ePrints |
| description | Purpose: The main purpose of the present study is to extend and consolidate knowledge about country-of-origin cue and its effects on product perception of consumers in less developed countries. Approach: This research on Yemeni consumers employed an experimental design to measure the effects of country-of-origin on consumers’ valuations of home appliance products made-in five selected Asian countries of origin namely Malaysia, Japan, Korea, Taiwan and China. Questionnaires were administrated personally to the respondents. Findings: The results of this study based on 625 respondents found that Yemeni consumers preferred products made-in Japan, followed by products made-in Malaysia and Korea. However, they had low attitudes towards made-in China and Taiwan products. Some conclusions and managerial implications drawn from the findings of the study are provided. Limitations: This study was conducted as a case study of one country in the Middle East area, which limits the external validity of its results. Other limitations are also discussed. Originality: The paper offers some helpful practical implication for export-import managers wanting to do logistic application for home appliance products (HAPs) for Middle East markets. |
| first_indexed | 2024-03-05T19:00:42Z |
| format | Article |
| id | utm.eprints-37260 |
| institution | Universiti Teknologi Malaysia - ePrints |
| last_indexed | 2024-03-05T19:00:42Z |
| publishDate | 2010 |
| publisher | Associated Management Consultants Private Limited |
| record_format | dspace |
| spelling | utm.eprints-372602018-09-27T06:01:42Z http://eprints.utm.my/37260/ Yemeni consumers’ perceptions and attitudes towards Asian made products Yassin, Ammar Baharun, Rohaizat H Social Sciences (General) Purpose: The main purpose of the present study is to extend and consolidate knowledge about country-of-origin cue and its effects on product perception of consumers in less developed countries. Approach: This research on Yemeni consumers employed an experimental design to measure the effects of country-of-origin on consumers’ valuations of home appliance products made-in five selected Asian countries of origin namely Malaysia, Japan, Korea, Taiwan and China. Questionnaires were administrated personally to the respondents. Findings: The results of this study based on 625 respondents found that Yemeni consumers preferred products made-in Japan, followed by products made-in Malaysia and Korea. However, they had low attitudes towards made-in China and Taiwan products. Some conclusions and managerial implications drawn from the findings of the study are provided. Limitations: This study was conducted as a case study of one country in the Middle East area, which limits the external validity of its results. Other limitations are also discussed. Originality: The paper offers some helpful practical implication for export-import managers wanting to do logistic application for home appliance products (HAPs) for Middle East markets. Associated Management Consultants Private Limited 2010 Article PeerReviewed Yassin, Ammar and Baharun, Rohaizat (2010) Yemeni consumers’ perceptions and attitudes towards Asian made products. Indian Journal of Marketing, 40 (4). ISSN 0973-8703 http://indianjournalofmarketing.com/index.php/ijom/article/view/37223 |
| spellingShingle | H Social Sciences (General) Yassin, Ammar Baharun, Rohaizat Yemeni consumers’ perceptions and attitudes towards Asian made products |
| title | Yemeni consumers’ perceptions and attitudes towards Asian made products |
| title_full | Yemeni consumers’ perceptions and attitudes towards Asian made products |
| title_fullStr | Yemeni consumers’ perceptions and attitudes towards Asian made products |
| title_full_unstemmed | Yemeni consumers’ perceptions and attitudes towards Asian made products |
| title_short | Yemeni consumers’ perceptions and attitudes towards Asian made products |
| title_sort | yemeni consumers perceptions and attitudes towards asian made products |
| topic | H Social Sciences (General) |
| work_keys_str_mv | AT yassinammar yemeniconsumersperceptionsandattitudestowardsasianmadeproducts AT baharunrohaizat yemeniconsumersperceptionsandattitudestowardsasianmadeproducts |