Fun 2 fit aerobics: the misadventures of Amy and Azi and a Malaysian start up!
Subject area – Entrepreneurship. Study level/applicability – First year undergraduate students in business and management. Case overview – “The Misadventures of Amy and Azi” case presents a brief historical perspective of two partners' venture into the aerobic and fitness industry. The case dis...
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Emerald Group Publishing Limited
2011
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